Endorsement deals

First, let’s be clear about this: in an endorsement deal, the artist endorses the product or brand. The product or brand doesn’t endorse the artist. If an artist claims to be “endorsed by” a company, that is incorrect word usage.

An endorsement deal means that an artist agrees to be publicly associated with a product or brand, presumably because the company thinks that will encourage more people to purchase their products. In return, the artist generally receives some kind of compensation, which often takes the shape of free or discounted products. The contract might specify some requirements for the artist to fulfill, such as having their name and image used in advertising, appearing at the company’s publicity events, or plugging products on social media.

Read more

Favorite blog posts, July 2017

Hand-picked high-quality woodwind-related blog posts from around the web, July 2017 edition.

Aspects of articulation

The concept of “articulation” in woodwind playing is really a bunch of concepts mashed together. Suppose one of my students comes in for a lesson and I tell them their “articulation” needs work. Do I mean they should:

Read more

Recording your practicing

“Record yourself when you practice” is common advice, and good advice. I frequently recommend it to my students, but few of them do it. I think it can seem overwhelming. Recording seems like a big production: getting the material to performance level, using complicated and expensive equipment, playing beginning to end, doing cruelly thorough analysis followed by self-flagellation and sadness.

Here’s a simple, effective, low-stress approach that I use:

Read more

Buy intonation, not tone

How exciting to try out new instruments (or mouthpieces or headjoints or barrels or…) and to find one that really has a great sound! It’s a rite of passage for the young woodwind player, trying out a parade of shiny new possibilities, surrounded by parents, a private teacher, friends, and a salesperson with dollar signs … Read more

Favorite blog posts, June 2017

Hand-picked high-quality woodwind-related blog posts from around the web, June 2017 edition.

Random Note Picker, version 0.3

The Random Note Picker web app got a facelift and a few new features. I use this mostly for quizzing my students on their scales. Two features added by popular request: a timer function, so you can generate new groups of random notes every few seconds hands-free, and (optional) double-flats/double-sharps. Check it out, and send … Read more

Woodwind doubling on both oboe and bassoon

Mid- to late-20th-century music written for woodwind doublers, such as musical theater “books,” largely solidified around three main types of doubling specialists. The most common of these is the clarinet/saxophone/flute player. Less common but still widely used are the oboist with passable single reed skills, and the “low reeds” bassoon/bass clarinet/baritone saxophone player. In the … Read more

Favorite blog posts, May 2017

Hand-picked high-quality woodwind-related blog posts from around the web, May 2017 edition.