Endorsement deals

ByBret Pimentel

First, let’s be clear about this: in an endorsement deal, the artist endorses the product or brand. The product or brand doesn’t endorse the artist. If an artist claims to be “endorsed by” a company, that is incorrect word usage.

An endorsement deal means that an artist agrees to be publicly associated with a product or brand, presumably because the company thinks that will encourage more people to purchase their products. In return, the artist generally receives some kind of compensation, which often takes the shape of free or discounted products. The contract might specify some requirements for the artist to fulfill, such as having their name and image used in advertising, appearing at the company’s publicity events, or plugging products on social media.

Sometimes musicians seem to place undue importance on endorsement deals, regarding them as some kind of earned award for excellence. (While companies generally are most interested in forming endorsement deals with fine players, the bottom line is about moving products, so they may also form deals with artists who are popular or influential for other reasons.) Those who have endorsement deals sometimes trumpet those deals as top career accomplishments, and those who don’t sometimes go to considerable lengths to curry favor with brands.

Endorsement deals should be beneficial to the artist and to the company, bringing attention to good products while supporting an artist’s real work of making music. It is awkward and embarrassing when artists collect endorsement deals to be flashed around like so much gaudy jewelry, or beg companies to notice them. If the first line of your professional biography starts like “Supertone artist Bret Pimentel…” then you might have confused your endorsement for a more substantial achievement.

For musicians, endorsements aren’t going to pay your bills or build your name—those things come from doing solid work. Keep your focus on connecting with your audience. Your favorite brands just provide the tools to help you get there.

Similar Posts

  • |

    Becoming a professional musician

    ByBret Pimentel

    Sometimes when my students get paying engagements for the first time, I joke with them that they are now “professional” musicians. That’s true in a sense, but I think there’s more that goes into being a true professional.

    If you are a college student aspiring to be a professional musician, here are some things you might ask yourself:

    • Am I reliably on time to things?
    • Do I always have a pencil? Extra reeds? Whatever else is needed?
    • Do I show up to rehearsals with my parts learned and ready?
    • Am I self-motivating when it comes to practicing?
    • Am I pleasant and cooperative on a gig or in a rehearsal?
    • Am I easy to contact, and prompt about replying?
    • Is my closet stocked with clean, sharp gig apparel?
    • Do I keep my instruments well-maintained?
    • Do I have a sense of what my time and talents are worth, and a firm but polite way of expressing that?
    • Do I meet and exceed my teachers’ expectations?
    • Am I willing to play any part, including the less-prestigious ones? Am I willing to put my best into supporting someone else’s solo moment, even if I think that opportunity should have been mine?
    • Have I recorded myself lately? Did I come away from it with some ideas of what needs improvement?
    • What are the most common issues my teachers or ensemble directors mention about my playing? Am I addressing those in a focused way?
    • Am I responsive to useful criticism, thick-skinned against non-useful criticism, and able to tell the difference?
    • Is there anything about my playing or demeanor that would cause stress to someone who hired me for a gig? Am I currently stressing out my teachers, directors, or fellow students?

    Graduation from college doesn’t guarantee you any gigs. Become the person that other musicians want to work with.

  • What is my old instrument worth?

    ByBret Pimentel

    If you have an old musical instrument and are wondering about its value, here are a few things to keep in mind:

    • Prepare yourself for the very strong possibility that it has little or no monetary value. The vast majority of musical instruments don’t increase in value over time.
    • For most instruments there’s not a reliable “blue book” kind of value. The monetary value is what you can get someone to pay for it.
    • You can check an auction site like eBay to see what people are paying for instruments like yours. (Search for auction listings that actually sold.)
    • Note that sometimes brand and model names get reused over time, and your instrument that has a similar name to an expensive one might not really be the same thing.
    • Condition is very, very important. In the extremely rare case that you have a model that has some significant value, that value usually drops a lot if the instrument isn’t in playing condition. High-level players will usually want to try the instrument before buying, and if it’s not playable then they can’t make sure it’s worth the price.
    • Note that an instrument’s condition may require more than a visual inspection—just because it’s shiny and not visibly damaged doesn’t mean it’s ready to play.
    • Donating an instrument to a school, etc. might be possible if the instrument is of decent quality and in playable condition. If it’s going to require a few hundred dollars’ worth of repair before a student can play it, it may not be worth it to your school’s band program. In other words, if you can’t sell it, it probably doesn’t have value as a donation, either.

    An instrument that can’t be sold or donated for playing might be destined for the garbage. (They often can’t be easily recycled.) If you’re determined to find a new life for it, a local theater might want it as a prop, a thrift shop might accept it as a decorative item, or an instrument repair shop might throw it on their scrap pile to scavenge for parts.

  • Play reeds that fit

    ByBret Pimentel
    Photo, °Florian

    During a rare visit to a music store this week, I overheard a very young clarinetist asking a salesperson to help him locate some unusually stiff reeds. The salesperson was as surprised as was I that the young man was interested in such an extreme equipment choice—but apparently for different reasons.

    “You must be very talented to have moved up to such stiff reeds already,” the salesperson told the beaming prodigy. “How impressive!”

    To me, this is a little like congratulating someone on moving up to a larger hat size. “Oh, it’s nothing, really. I started out in a 7¼, but I worked really hard and now I’m ready for the 7½. But the real greats all wear at least an 8, so that’s where I want to end up.” Bigger isn’t better—you should wear whatever fits your head.

    A clarinet or saxophone reed should be an appropriate fit to the mouthpiece. There are a number of factors that determine what strength of reed is right for a mouthpiece, but, in general terms, most mouthpieces with wider tip openings require softer reeds to get good response, and most mouthpieces with narrower openings need a stiffer reed for stability and dynamic range.

    While each player is of course different, I think sometimes the factor of the individual embouchure is actually over-emphasized. The embouchure doesn’t and shouldn’t need unusual muscular strength to do its job—it requires delicacy and control. If you’re biting and straining against a too-stiff reed, you’re sacrificing both, and both you and your audience are suffering for it. For most mouthpieces, there is a narrow range of reed strengths that is about right, no matter how “strong” you are (or think you are).

    There’s no such thing as “moving up” to a stiffer reed, just “moving” to a different strength to suit a new mouthpiece or to correct an error in your previous reed choice.

  • Interview: bassoonist and inventor Trent Jacobs

    ByBret Pimentel

    Last summer I finally got myself a Little-Jake setup so I could experiment with some electric bassoon playing. The inventor of the Little-Jake, Trent Jacobs, is a performer, educator, and reedmaker, and I’ve linked to his blog posts on a number of occasions.

    Trent was kind enough to answer a few questions about himself and about the Little-Jake.

    Tell us in a nutshell about yourself and your career.

    I have a bachelor of music degree from the Lawrence University Conservatory of Music, and Masters and DMA degrees from the University of Illinois. My primary teachers were Monte Perkins and Timothy McGovern. I moved to Minneapolis in 2009 where I started work at Midwest Musical Imports, and began freelancing and teaching as much as I could around the full time job. In about 2010 I started making reeds commercially under the Weasel Reeds brand, which grew significantly over the years. I started teaching bassoon and music theory at the University of Wisconsin–Eau Claire in fall of 2015 and left MMI shortly after. I now teach there and in my studio in Minneapolis, continue with the reed making business, help in raising my two children (which includes Suzuki violin lessons), and freelance when I’m able.

    What is the “Little-Jake?”

    The Little-Jake is a small and inexpensive wind instrument pickup, designed to mount directly to the bocal of the bassoon or similar location on other woodwinds. It gets the name from a nickname I had when I was a little boy. My fathers friends called him “Jake” as short for Jacobs so when I was around I was “little Jake” while he was “big Jake.”

    What was the impetus for creating it?

    In about 2005 while I was working on my DMA, I started working out that my thesis/project would be somehow related to jazz bassoon. Years prior I was a pretty competent jazz guitarist, but didn’t ever translate that to bassoon much, and never improvised on bassoon until then. So when pursuing jazz bassoon in all facets I encountered (again) the music of Paul Hanson, and his electric bassoon playing.

    If you know anything about Paul’s setup at that time, you’ll know he was using a pickup that was no longer being made or serviced by the inventor, and was an unusual piece of gear with odd technical requirements. The only thing on the market available to anyone else was actually a control booth earpiece that functioned as a microphone well enough when fit to a bocal (the Telex pickup).

    I was curious about it and happened to have a third-hand connection with Mark Ortwein at the time, and I knew he had a Telex setup which he let me borrow. It worked, but I was rather unimpressed with the sound quality I could get through my guitar amp and pedals, so I set out to make something I liked better. Quite a few dozen experimental pieces later I had a prototype I was close to happy with, that worked with the Telex fitting.

    What kind of background or skills did you have that made it possible?

    It’s rather embarrassing to say, but the first skill needed in making something like this is soldering, which I learned by modifying gaming consoles to play homebrew software. I had learned to do that with some tutorial videos on the internet and had made a few small electronics projects so I had some idea what I was doing. I also got some help from the guy that makes the Altoids box preamps that are now commonly bundled with the Little Jake in the technical aspects of circuit building.

    Most of the construction of them isn’t all that different from bassoon reed making in my mind. Small pieces have to be fit together in a precise way, it’s just that the tools and pieces are a bit different. The hardest thing in the early days was getting a good connection with the existing Telex pickup bocal adapter being made by Forrests Music. I was fortunate enough to have a colleague in the bassoon studio at the University of Illinois who was an architecture major and had access to CAD and acrylic laser cutting machines. He helped me prototype and get working pieces to allow for a solid connection.

    Eventually I switched everything over to a threaded/screw adapter like what Paul Hanson was using with his FRAP pickups, so he could use my pickups with his existing equipment. That is the only way I make the pickups now.

    What instruments are people using the Little Jake with? Are there others that it theoretically would work with?

    I’ve seen them used on clarinet and saxophone, although not too much. Nearly any woodwind instrument is possible, as long as the player is willing to drill a hole where it’s needed. Clarinet is best done in the barrel, which is easy. Saxophone could use the mouthpiece but the neck is better, similar to the bocal mount for the bassoon. English horn could be done on the bocal but it’s fine work and I don’t know of anyone that’s actually gone there.

    Flute is the one that’s not really necessary, as there are plenty of high quality microphone systems for flute that would be ultimately superior to the sound you could get with the Little Jake anyway, but there is a way to modify a Little Jake and a headjoint of a flute to make it work together. A lot of work and the sound wouldn’t be as good as a commercially available flute mic at the lip plate anyway.

    Oboe is the toughest sell: you have to drill a hole at about where the third octave key is on the top joint. Most oboists aren’t willing to sacrifice a top joint to electrify the oboe, so I don’t think it’s been done. Paul McCandless has done it in the past with a FRAP, but I don’t think anyone else ever has.

    I’m sure there are non-western instruments that it’d work with as well, as long as there’s a place to drill the hole.

    Have you seen any uses of the Little Jake that you found especially surprising?

    I’m just always surprised when I find a bassoonist using it and enjoying it in a rock band setting. I’ve had people send me recordings over the years and it’s pretty cool to see something you’ve created being used in contexts you wouldn’t yourself be in. I was blown away when I discovered a band in Iceland that had a bassoonist using a Little Jake.

    Obviously using a Little Jake opens up a whole rabbit hole of new gear to buy, but what is a good minimum setup that, say, a bassoonist needs just to try out some electric playing?

    The amp is the most important second piece of equipment. The goal of using a pickup with a bassoon is to get the sound space into a place that can be heard even when there are drums involved. When putting together a guitar rig, as an example, the guitar is only half of the sound; the other half of the sound is the amplifier. Ask any guitar player, the amp is absolutely critical when getting the tone you want. All the pedals and stuff you can put between the instrument and amp are just extras. So it’s really important to get an amp that gets you the sound you want at a volume appropriate for what you’re doing. I’ve settled on a really high end acoustic guitar amp, but in the past I’ve used bass guitar amps, powered PA speakers, and guitar amplifiers. It all depends on what kind of sound you want. You can get a good amp used for $100 or less.

    For someone who already has that minimum setup, what are the next few things to consider buying?

    If you don’t know anything about effects pedals, one of the simple and small multi-effect units for guitar or bass guitar are a good starting point. You can experiment with lots of different types of effects and decide what you like to use before investing in more specialized gear. Those multi-effect units can sometimes be found for $50 if you get a good Craigslist deal.

    If you know what kinds of effects you like, you can get dedicated pedals that do that one thing really well. I find that a lot of things respond differently to bassoon than to electric guitar (which is what these things are designed for) so you really have to try things out before you spend the money. It’s always fun to take your bassoon out in a guitar store and start playing through pedals. The people in those shops love it! I also really highly suggest effects units designed with vocalists in mind. A voice or wind instrument is more similar to a bassoon than an electric guitar is. I personally use a lot of pitch shifting effects, modulation effects (phaser, chorus, etc.), and time based effects like delay/echo and reverb. I don’t really use distortion all that much unless I’m really trying to sound like another guitar player in the same band. The other thing that’s always sure to turn heads is an Envelope Filter (sometimes called auto-wah but that’s not really correct). That’s the effect that makes your instrument have that “quack” or “wah” sound when you articulate.

    What surprises or challenges do people run into when electrifying their instruments for the first time?

    Feedback is probably the biggest issue with amplifying an acoustic instrument. Feedback is where the sound from the amplifier or speaker is picked up by the microphone, which creates an audio loop that quickly becomes very loud and usually very high pitched. Acoustic instruments have more problems with this because they themselves are a bit of an amplifying chamber that can pick up the sound of the speakers. You have to learn what effects and volume levels will create that feedback with your own setups and be ready with a plan to control them (be always close to a volume knob that you can zero out if it gets really bad).

    Do you have any favorite bassoon- (or woodwind-) playing tips?

    Don’t play on crap reeds. Life is too short. Practice your damned scales and long tones. Take good care of your equipment: regular instrument maintenance with a specialist on that instrument, store things properly, clean them regularly, buy appropriate cases or covers or whatever to keep things protected. Don’t swing stuff around carelessly. Swab your horn. Especially in my years at MMI I was frequently amazed at how poorly some people, even professionals, took care of their gear. If you’re playing a bassoon at a night club you’d best know that you have the single most expensive piece of equipment in the band probably, and nobody knows it or cares, so watch out for your own stuff.

    Would you like to share anything about your recent medical history?

    In May of 2017 I was diagnosed with esophageal cancer. I underwent 9 weeks of chemotherapy and in early November had surgery to remove the tumor, which involved also removing my entire stomach and a portion of my esophagus. I finished 9 more weeks of chemotherapy after the surgery and have started playing again, but I still have a long road to recovery and learning to live without a stomach. I have started teaching and working again and so far things are looking good for my healing. We will do regular scans and hopefully find nothing.

    I found that some side effects of chemo prevented me from making reeds as much as I was used to, and generally being fatigued kept me from playing as much as I wanted. I obviously had to turn down quite a few calls for gigs. I’m fortunate to have a good health insurance plan through my university and have some of the best doctors in the world working on me, so while my income has suffered I have a good safety net. I expect to be in full production of bassoon reeds again in the spring of 2018, so if anyone wants to be notified when I have reeds ready to go again, send a message to me through my website.

    Thanks Trent!

    Check out a couple of Trent’s performing groups:

    And of course his website: Trent Jacobs, bassoonist

  • Interview: Jay Mason, saxophone and woodwind artist

    ByBret Pimentel

    One of the cool people I’ve come in contact with through this blog is Jay Mason, a very busy southern California woodwind player. If you’re a fan of Gordon Goodwin’s Big Phat Band (and you should be), you have heard Jay’s baritone anchoring the saxophone section. You may have also heard him on film scores (like the recent Monsters University), on television (The Tonight Show with Jay Leno, for one), in the theater (numerous productions around southern California), on high-profile recording projects (Patti Austin, Barry Manilow, Chick Corea…), and backing up a wide variety of marquee acts in concert (Barry White, Kenny Rogers, Michael Bolton, Bob Hope, and many more). He also teaches at Cal State Long Beach and Concordia University – Irvine. Jay was nice enough to take the time to answer some questions about his work.

    Jay Mason and friends
    Jay Mason and friends

    BP: What do you do for a living?

    JM: A combination of playing saxophones and woodwinds in recording and live situations, and music education.

    What education (formal or otherwise) and experience prepared you for the work you do?

    I was very fortunate to have several great young players in my high school bands, both jazz and concert band, who have gone on to successful careers in music. The choir director there started a music theory class during my junior year, which was very thorough and inclusive of many styles, which really helped me to understand how music works, not just how to play. In college, quite a few of the professors either were or had been involved in studio and live work, and working with them, talking shop, etc. helped me to understand what I needed to do if I wanted to become part of that scene. In terms of experience, the opportunity to double on flute and clarinet, as well as all of the different types of saxophones, came along in college in a variety of situations in and outside of school: musicals, different ensembles, saxophone quartets, you name it. After college, I performed at Disneyland for quite a while, which put me into a huge variety of situations, playing everything from piccolo to bass saxophone, often having to read new material or learn new parts quickly, and make it happen day in and day out, no matter the weather, the crowd, or my mood and health.

    What is a typical work week like for you? Read More “Interview: Jay Mason, saxophone and woodwind artist”

  • Getting gigs on woodwind doubles

    ByBret Pimentel

    Here’s a question sent to me recently [edited lightly]:

    Do you have any advice on getting gigs on doubles? I play all the major modern woodwinds, but I’m definitely an oboe/English horn player first, and saxophone is my strongest double. I wouldn’t say I’m the best flute or clarinet player, but I’m good enough to gig or perform solo repertoire. I never get gigs on anything but oboe/English horn or saxophone, which makes me feel like I’m wasting my time practicing anything else.

    Here are a few things to consider:

    Firstly, hopefully it goes without saying, but continue developing your skills on your doubles.

    Developing a reputation in your local market takes time. Plus, your local ecosystem of musicians and gigs is a factor outside your control. For example, if there is already an abundance of well-established clarinetists in local contractors’ contact lists, then it may just take time before you get a shot.

    Get to know the players in town who are doing the kind of gigs you want, and establish professional acquaintances with them. There’s also a time-honored tradition of taking a “lesson” or two with top local players so they can see what you’re capable of, and potentially recommend you for gigs (plus you might learn something).

    Check in with contractors or other hirers you may be working with already. You could say something like, “Hey, I’ve been doing so much oboe and saxophone lately work that I’m not sure people realize I’m a strong flute and clarinet player, too. Just wanted to make sure you have that info in the back of your mind. Thanks!”

    Also consider what you are or aren’t doing to sell yourself convincingly as a doubler. I checked out your web presence, and found social media usernames and profile pictures that identify you very clearly as an oboist, plus some vague, apologetic hints that you are also woodwind doubler. Some humility is good, but if you want to work as a flutist then it helps to tell people you’re a flutist.

    You also do not have a personal web page, or not one that I could quickly find. That’s your digital-era business card. (Consider getting some actual business cards, too.) It should state clearly what you bring to the table, and ideally provide some evidence. If I visit your website and it doesn’t mention the bassoon, or it mentions the bassoon but has audio/videos of you playing everything but the bassoon, then I’m unlikely to consider you a hireable bassoonist. If your bassoon playing is only so-so, I might still need you for a gig that has less-critical bassoon parts, but hearing you play something gives me some reference point for what you can do. As a next-best thing, you can provide an easy-to-find, easy-to-skim list of some gigs you have done in recent memory.

    Find appropriate opportunities to offer your services on additional instruments. “Hey, I have my flute with me today, and I can cover that third part if you like.” “I was thinking maybe this passage would sound good on clarinet. Mind if I give it a try in rehearsal?” Don’t push it to the point of being annoying, and be a good sport if the person in charge wants you to stay in your lane.

    Good luck!

Leave a Reply

Your email address will not be published. Required fields are marked *

Comments that take a negative or confrontational tone are subject to email and name verification before being approved. In other words: no anonymous trolls allowed—take responsibility for your words.

This site uses Akismet to reduce spam. Learn how your comment data is processed.