Interview: Jay Mason, saxophone and woodwind artist

ByBret Pimentel

One of the cool people I’ve come in contact with through this blog is Jay Mason, a very busy southern California woodwind player. If you’re a fan of Gordon Goodwin’s Big Phat Band (and you should be), you have heard Jay’s baritone anchoring the saxophone section. You may have also heard him on film scores (like the recent Monsters University), on television (The Tonight Show with Jay Leno, for one), in the theater (numerous productions around southern California), on high-profile recording projects (Patti Austin, Barry Manilow, Chick Corea…), and backing up a wide variety of marquee acts in concert (Barry White, Kenny Rogers, Michael Bolton, Bob Hope, and many more). He also teaches at Cal State Long Beach and Concordia University – Irvine. Jay was nice enough to take the time to answer some questions about his work.

Jay Mason and friends
Jay Mason and friends

BP: What do you do for a living?

JM: A combination of playing saxophones and woodwinds in recording and live situations, and music education.

What education (formal or otherwise) and experience prepared you for the work you do?

I was very fortunate to have several great young players in my high school bands, both jazz and concert band, who have gone on to successful careers in music. The choir director there started a music theory class during my junior year, which was very thorough and inclusive of many styles, which really helped me to understand how music works, not just how to play. In college, quite a few of the professors either were or had been involved in studio and live work, and working with them, talking shop, etc. helped me to understand what I needed to do if I wanted to become part of that scene. In terms of experience, the opportunity to double on flute and clarinet, as well as all of the different types of saxophones, came along in college in a variety of situations in and outside of school: musicals, different ensembles, saxophone quartets, you name it. After college, I performed at Disneyland for quite a while, which put me into a huge variety of situations, playing everything from piccolo to bass saxophone, often having to read new material or learn new parts quickly, and make it happen day in and day out, no matter the weather, the crowd, or my mood and health.

What is a typical work week like for you?

There isn’t one, which is one of the things I like about this business.

How much does your work schedule change seasonally? Do you have a “busy” time of year?

It does change, but fortunately I have enough variety in my musical life that when one thing gets slow, another seems to get busy. Usually spring until mid-June and September until Jan 1st it’s really busy, especially that spring time. For some reason my schedule is always a challenge that time of year—for which I am really thankful.

What projects are you excited about right now?

Aside from the Phat Band (we have a new recording coming out soon, about which I’m excited) there’s a quintet that I’m helping to start that we hope to launch in the fall this year. I’m writing for it, which is something I’ve wanted to get into for a long time, as is everyone else in the group. A former student and great composer, Roger Przytulski, is writing a woodwind doubling concerto for me, that features saxophone, flute, clarinet and English horn, each with its own movement, and concert band—really looking forward to learning and performing that! I’ve also been considering a solo project for quite awhile now, and the idea of what a first project would/should be is finally taking shape. Finally, I just finished recording a new project with Frank Macchia, who orchestrates and writes for a lot of TV and motion pictures here, which features a killer sax section—the rest of the band is amazing too, and Frank’s writing is unbelievable. I ended up being part of the rhythm section on bass sax, and played a couple of solos on it. I’m really blessed be to working on a lot of great stuff!!!

What is the best part of your job? What is the worst part?

The best part is getting to work with amazingly gifted and accomplished colleagues, in a variety of situations and styles. The worst part is commuting. LA traffic has a reputation for a reason.

Do you have time for other interests, hobbies, etc.?

Yes, I am a licensed pilot and have a wonderful wife and two great kids!

What instruments do you consider part of your current professional toolbox?

All the saxophones, soprano through bass (yep, I own one); all of my clarinets (E-flat, B-flat/A, bass, and E-flat/B-flat contrabasses), piccolo, C, alto and bass flutes, and oboe/English Horn. I also play several keys and sizes of pennywhistles and recorders.

Are there others you are working on or would like to add at some point? Any you would rather retire?

There’s always something interesting or intriguing to me, it seems. I still enjoy playing them all, so no, can’t say that I’d retire anything at this point.

Do you self-identify as a “doubler?” A saxophonist who doubles? Something else?

I’m not a big fan of labels, so I don’t really think about it. When a flute is in my hands, I strive to be the strongest flute player possible, and the same goes for oboe, clarinets, all the saxes, etc.

Is it your intention to play all your instruments equally well, or are there one or more that you would prefer to focus on?

See above! Seriously, I’ll always gravitate toward the saxophone, particularly the E-flat horns for some reason. My personal goal is to be equally strong on all of them, but that is a very difficult thing to achieve—which makes what I do interesting and engaging. There’s always something to work on…

You seem to do a certain amount of work as a “low reeds” player. Do you see yourself as a low reeds specialist? Did you intentionally set out to become one?

No, I didn’t set out with any intention of becoming a low reed specialist, nor do I see myself that way. But I have a reputation on those horns, for sure. I was fortunate to play baritone and bass sax in a variety of situations, which led to the baritone chair in the Phat Band, and that position introduced my playing to a whole lot of new folks, who had only heard me on the baritone sax and bass clarinet. Then they start asking “do you play bass saxophone, contrabass clarinet, etc?” Why yes I do! Doing that led to the thought, in many people’s minds at least, that I’m a low reed specialist when that’s just one facet of what I do. In fact I’m playing lead alto in several situations at the present time.

For many saxophonists, the baritone is a secondary instrument in terms of dues-paying. What mistakes do you see alto/tenor players make with regard to the baritone?

An unwillingness to pick it up!! Regarding technique, playing behind the time a little bit is a common issue. The instrument does respond differently, so you have to work out playing with good time. Another is being unable to play with finesse, especially at softer dynamics.

If you could do it over, is there anything you would have done differently to prepare for your current career?

Yes, I would have done more with writing—composing, orchestrating, arranging. I enjoyed those things during my education, and wish that I had kept developing it all along.

What advice would you give to musicians hoping to work in/around Los Angeles? Who want to play in the Big Phat Band or a group of similar caliber? Who want to do studio work?

The modern music business requires one to be as versatile as possible, keeping in mind that whatever mix you choose to develop, you must be able to do those things really well. Listen to performances of all the media you are exposed to, and ask yourself “can I play (insert name of instrument here) at that level? If not, what do I have to do make that so? Could I write a cue like that?” and such. Another excellent strategy is to look for a niche, something that is needed that few, or nobody, can do at the time. If you can write well, and people know you will play well, they may use you in both capacities on a project. Additionally, never forget that, as much as we love what we do, it is a business, so thinking and being entrepreneurial is very important. Entrepreneurs see something where nothing presently exists and create that thing. An album project would be one example of this. A teaching studio in an underserved market would be another.

Do you have any favorite woodwind doubling (or general woodwind-playing) tips?

There are two that come up quite frequently. First, when you’ve committed to playing a double really well, find a great teacher for whom that instrument is their main or only one, and study with them (or perhaps several different folks). No matter how great a doubling player is on a particular instrument, study with a person who has dedicated his or her life to that has helped everyone I know who does it. I still do this, quite often. Second, develop an awareness of the techniques that are common to all your woodwinds. One example: wasting motion in your fingers. Every woodwind instrument benefits from smooth technique without slapping or clamping fingers, or raising them unnecessarily too far from the keys. There are many other things that are common to all of them, or nearly so.

Thank you, Jay! Check out Jay’s website: jaymasonmusic.com

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    Teaching multiple instruments in higher education

    ByBret Pimentel

    My academic credentials in multiple woodwind instruments have served me well so far: I was fortunate to be one among my graduating class who did get a college teaching job right out of school, and it’s a job that happens to be an excellent fit. Part of the reason it’s a great fit is because teaching multiple instruments is what I want to do, at least at this point; sometimes others assume that I’ve taken a multiple-woodwinds job as a stepping stone to something else, but that isn’t the case.

    While I thoroughly enjoy the variety in my day (I’m teaching oboe, clarinet, bassoon, and saxophone), there are some additional things worth considering if you take on multiple instruments in a collegiate teaching career. For example:

    • Resources allocated per faculty member sometimes get spread extra thin. When I arrived at my new job, I was given a little bit of funding for library acquisitions in my area. If I were teaching a single instrument, my current and future students would have benefited from all that money being spent on items directly relevant to them. Instead, I was able to get only a few items related to each instrument. My students, through no fault of their own, got fewer applicable new library resources.
    • Time also gets spread thin. We recently hosted a high school honor band on our campus as a recruiting event. At one point the visiting students were sent to masterclasses with the professors on their instrument, so I got all the reed players. It’s certainly not impossible to run a worthwhile masterclass in that situation, but the circumstances do complicate things a bit. The same problem exists with studio classes for my college students.
    • Some of the work multiplies. When we hold our ensemble auditions, I select audition excerpts and sightreading material for four instruments instead of one. When it’s time to submit textbook orders to the bookstore, I submit separate requests for each instrument’s separate batch of course numbers.
    • It is common for applied music professors to attend their professional organizations’ conferences annually, and to seek out officer positions in those organizations as a way to enhance their tenure portfolios. I would love to attend the annual conferences of the International Double Reed Society, the International Clarinet Association, and the North American Saxophone Alliance each year, but my limited travel funding and the potential time away from my teaching make this unrealistic. And since I don’t attend any one conference every year, it’s difficult to get taken seriously as an officer candidate.
    Photo, Trevor Hempfling Photography
    Photo, Trevor Hempfling Photography

    Not that I am complaining—I am grateful every day that I get to do what I love for a living, and most of these problems can be mitigated with a little effort and creativity. But I think they are worth knowing about if you see yourself headed for a career in college music teaching.

     

  • Interview: bassoonist and inventor Trent Jacobs

    ByBret Pimentel

    Last summer I finally got myself a Little-Jake setup so I could experiment with some electric bassoon playing. The inventor of the Little-Jake, Trent Jacobs, is a performer, educator, and reedmaker, and I’ve linked to his blog posts on a number of occasions.

    Trent was kind enough to answer a few questions about himself and about the Little-Jake.

    Tell us in a nutshell about yourself and your career.

    I have a bachelor of music degree from the Lawrence University Conservatory of Music, and Masters and DMA degrees from the University of Illinois. My primary teachers were Monte Perkins and Timothy McGovern. I moved to Minneapolis in 2009 where I started work at Midwest Musical Imports, and began freelancing and teaching as much as I could around the full time job. In about 2010 I started making reeds commercially under the Weasel Reeds brand, which grew significantly over the years. I started teaching bassoon and music theory at the University of Wisconsin–Eau Claire in fall of 2015 and left MMI shortly after. I now teach there and in my studio in Minneapolis, continue with the reed making business, help in raising my two children (which includes Suzuki violin lessons), and freelance when I’m able.

    What is the “Little-Jake?”

    The Little-Jake is a small and inexpensive wind instrument pickup, designed to mount directly to the bocal of the bassoon or similar location on other woodwinds. It gets the name from a nickname I had when I was a little boy. My fathers friends called him “Jake” as short for Jacobs so when I was around I was “little Jake” while he was “big Jake.”

    What was the impetus for creating it?

    In about 2005 while I was working on my DMA, I started working out that my thesis/project would be somehow related to jazz bassoon. Years prior I was a pretty competent jazz guitarist, but didn’t ever translate that to bassoon much, and never improvised on bassoon until then. So when pursuing jazz bassoon in all facets I encountered (again) the music of Paul Hanson, and his electric bassoon playing.

    If you know anything about Paul’s setup at that time, you’ll know he was using a pickup that was no longer being made or serviced by the inventor, and was an unusual piece of gear with odd technical requirements. The only thing on the market available to anyone else was actually a control booth earpiece that functioned as a microphone well enough when fit to a bocal (the Telex pickup).

    I was curious about it and happened to have a third-hand connection with Mark Ortwein at the time, and I knew he had a Telex setup which he let me borrow. It worked, but I was rather unimpressed with the sound quality I could get through my guitar amp and pedals, so I set out to make something I liked better. Quite a few dozen experimental pieces later I had a prototype I was close to happy with, that worked with the Telex fitting.

    What kind of background or skills did you have that made it possible?

    It’s rather embarrassing to say, but the first skill needed in making something like this is soldering, which I learned by modifying gaming consoles to play homebrew software. I had learned to do that with some tutorial videos on the internet and had made a few small electronics projects so I had some idea what I was doing. I also got some help from the guy that makes the Altoids box preamps that are now commonly bundled with the Little Jake in the technical aspects of circuit building.

    Most of the construction of them isn’t all that different from bassoon reed making in my mind. Small pieces have to be fit together in a precise way, it’s just that the tools and pieces are a bit different. The hardest thing in the early days was getting a good connection with the existing Telex pickup bocal adapter being made by Forrests Music. I was fortunate enough to have a colleague in the bassoon studio at the University of Illinois who was an architecture major and had access to CAD and acrylic laser cutting machines. He helped me prototype and get working pieces to allow for a solid connection.

    Eventually I switched everything over to a threaded/screw adapter like what Paul Hanson was using with his FRAP pickups, so he could use my pickups with his existing equipment. That is the only way I make the pickups now.

    What instruments are people using the Little Jake with? Are there others that it theoretically would work with?

    I’ve seen them used on clarinet and saxophone, although not too much. Nearly any woodwind instrument is possible, as long as the player is willing to drill a hole where it’s needed. Clarinet is best done in the barrel, which is easy. Saxophone could use the mouthpiece but the neck is better, similar to the bocal mount for the bassoon. English horn could be done on the bocal but it’s fine work and I don’t know of anyone that’s actually gone there.

    Flute is the one that’s not really necessary, as there are plenty of high quality microphone systems for flute that would be ultimately superior to the sound you could get with the Little Jake anyway, but there is a way to modify a Little Jake and a headjoint of a flute to make it work together. A lot of work and the sound wouldn’t be as good as a commercially available flute mic at the lip plate anyway.

    Oboe is the toughest sell: you have to drill a hole at about where the third octave key is on the top joint. Most oboists aren’t willing to sacrifice a top joint to electrify the oboe, so I don’t think it’s been done. Paul McCandless has done it in the past with a FRAP, but I don’t think anyone else ever has.

    I’m sure there are non-western instruments that it’d work with as well, as long as there’s a place to drill the hole.

    Have you seen any uses of the Little Jake that you found especially surprising?

    I’m just always surprised when I find a bassoonist using it and enjoying it in a rock band setting. I’ve had people send me recordings over the years and it’s pretty cool to see something you’ve created being used in contexts you wouldn’t yourself be in. I was blown away when I discovered a band in Iceland that had a bassoonist using a Little Jake.

    Obviously using a Little Jake opens up a whole rabbit hole of new gear to buy, but what is a good minimum setup that, say, a bassoonist needs just to try out some electric playing?

    The amp is the most important second piece of equipment. The goal of using a pickup with a bassoon is to get the sound space into a place that can be heard even when there are drums involved. When putting together a guitar rig, as an example, the guitar is only half of the sound; the other half of the sound is the amplifier. Ask any guitar player, the amp is absolutely critical when getting the tone you want. All the pedals and stuff you can put between the instrument and amp are just extras. So it’s really important to get an amp that gets you the sound you want at a volume appropriate for what you’re doing. I’ve settled on a really high end acoustic guitar amp, but in the past I’ve used bass guitar amps, powered PA speakers, and guitar amplifiers. It all depends on what kind of sound you want. You can get a good amp used for $100 or less.

    For someone who already has that minimum setup, what are the next few things to consider buying?

    If you don’t know anything about effects pedals, one of the simple and small multi-effect units for guitar or bass guitar are a good starting point. You can experiment with lots of different types of effects and decide what you like to use before investing in more specialized gear. Those multi-effect units can sometimes be found for $50 if you get a good Craigslist deal.

    If you know what kinds of effects you like, you can get dedicated pedals that do that one thing really well. I find that a lot of things respond differently to bassoon than to electric guitar (which is what these things are designed for) so you really have to try things out before you spend the money. It’s always fun to take your bassoon out in a guitar store and start playing through pedals. The people in those shops love it! I also really highly suggest effects units designed with vocalists in mind. A voice or wind instrument is more similar to a bassoon than an electric guitar is. I personally use a lot of pitch shifting effects, modulation effects (phaser, chorus, etc.), and time based effects like delay/echo and reverb. I don’t really use distortion all that much unless I’m really trying to sound like another guitar player in the same band. The other thing that’s always sure to turn heads is an Envelope Filter (sometimes called auto-wah but that’s not really correct). That’s the effect that makes your instrument have that “quack” or “wah” sound when you articulate.

    What surprises or challenges do people run into when electrifying their instruments for the first time?

    Feedback is probably the biggest issue with amplifying an acoustic instrument. Feedback is where the sound from the amplifier or speaker is picked up by the microphone, which creates an audio loop that quickly becomes very loud and usually very high pitched. Acoustic instruments have more problems with this because they themselves are a bit of an amplifying chamber that can pick up the sound of the speakers. You have to learn what effects and volume levels will create that feedback with your own setups and be ready with a plan to control them (be always close to a volume knob that you can zero out if it gets really bad).

    Do you have any favorite bassoon- (or woodwind-) playing tips?

    Don’t play on crap reeds. Life is too short. Practice your damned scales and long tones. Take good care of your equipment: regular instrument maintenance with a specialist on that instrument, store things properly, clean them regularly, buy appropriate cases or covers or whatever to keep things protected. Don’t swing stuff around carelessly. Swab your horn. Especially in my years at MMI I was frequently amazed at how poorly some people, even professionals, took care of their gear. If you’re playing a bassoon at a night club you’d best know that you have the single most expensive piece of equipment in the band probably, and nobody knows it or cares, so watch out for your own stuff.

    Would you like to share anything about your recent medical history?

    In May of 2017 I was diagnosed with esophageal cancer. I underwent 9 weeks of chemotherapy and in early November had surgery to remove the tumor, which involved also removing my entire stomach and a portion of my esophagus. I finished 9 more weeks of chemotherapy after the surgery and have started playing again, but I still have a long road to recovery and learning to live without a stomach. I have started teaching and working again and so far things are looking good for my healing. We will do regular scans and hopefully find nothing.

    I found that some side effects of chemo prevented me from making reeds as much as I was used to, and generally being fatigued kept me from playing as much as I wanted. I obviously had to turn down quite a few calls for gigs. I’m fortunate to have a good health insurance plan through my university and have some of the best doctors in the world working on me, so while my income has suffered I have a good safety net. I expect to be in full production of bassoon reeds again in the spring of 2018, so if anyone wants to be notified when I have reeds ready to go again, send a message to me through my website.

    Thanks Trent!

    Check out a couple of Trent’s performing groups:

    And of course his website: Trent Jacobs, bassoonist

  • Endorsement deals

    ByBret Pimentel

    First, let’s be clear about this: in an endorsement deal, the artist endorses the product or brand. The product or brand doesn’t endorse the artist. If an artist claims to be “endorsed by” a company, that is incorrect word usage.

    An endorsement deal means that an artist agrees to be publicly associated with a product or brand, presumably because the company thinks that will encourage more people to purchase their products. In return, the artist generally receives some kind of compensation, which often takes the shape of free or discounted products. The contract might specify some requirements for the artist to fulfill, such as having their name and image used in advertising, appearing at the company’s publicity events, or plugging products on social media. Read More “Endorsement deals”

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    Frequently-asked questions about woodwind doubling, and their unpopular answers

    ByBret Pimentel

    Q. Should I be a woodwind doubler?

    A. In most cases, no. If you already feel driven to do it, and have the time and resources to devote to it, then maybe.

    Q. What’s the trick to getting in enough practice time on all these instruments?

    A. Figure out what to de-prioritize in your life to devote more hours to practicing.

    Q. What’s the trick to affording all these instruments?

    A. Figure out what to de-prioritize in your life to devote more money to instrument purchases.

    Q. What instrument/mouthpiece/etc. should I buy?

    A. The one that you have carefully, methodically selected from among dozens or more high-quality specimens, without blindly following internet recommendations.

    Q. What’s a good mouthpiece, instrument, etc. for a doubler?

    A. Only buy things “for doublers” if you want to sound like a doubler. If you want to sound like, say, a good clarinetist, use what good clarinetists use.

    Q. Which instrument should I learn next?

    A. Whichever motivates you enough to devote the necessary time and money.

    Q. Playing one instrument already means it will be easy to learn another, right?

    A. If your goal is to develop only a superficial command of the instrument, then yes. 

    Q. How do I know when I am “good enough” at an instrument to count it as one of my doubles?

    A. You stop getting fired for how you sound.

    Q. How do I get gigs?

    A. Sound great, behave professionally, and be liked by the right people.

  • Thoughts on musicians’ websites

    ByBret Pimentel

    I first set up a personal website in about 2000 or 2001. There wasn’t much reason for me to do so—I was a college undergraduate, with virtually no worthwhile content to share. But it was a start, and fifteen or sixteen years later I have a few hundred blog posts and some other resources, plus a few college degrees and a university teaching position to perhaps bolster my reputation, and I enjoy a modest flow of web traffic. For what it’s worth, here are a few thoughts on websites for individual working (or aspiring) musicians, particularly those in non-“pop” genres and whose reputations exist primarily regionally or within specialized circles (such as academia).

    photo, Markus Tacker
    photo, Markus Tacker

    “Home” page: Put some content here. Why have a “landing” page that is nothing but a menu/obstacle to the meat of your site? Put your professional biography here, or maybe a recent blog post (the actual text, I mean, not just links to blog posts).

    Biography: Ask yourself, are your site visitors really interested in your life story? (“Bret Pimentel started playing the saxophone at the tender age of ten…”) Keep it simple, professional, and brief. Let people know what you do.

    For “who I have played with” lists, I suggest keeping it to 10 or 12 entries, tops. When you play with someone famous/interesting enough to add to your list, drop someone else.

    Résumé/vita: Potential employers (for gigs, teaching positions, etc.) aren’t harvesting résumés from websites. Your short bio is probably enough. If you insist on posting your résumé or curriculum vita, strongly consider posting it as a web page, not as a PDF or word processing document. (As a general rule, use a word processing document—preferably an “open” format—if people will want to download and edit it, a PDF if they will want to save or print it without editing, and a web page if they will just want to read it online.) And I suggest removing your address and phone number for safety and privacy.

    Blog entries: Not everybody needs or wants a blog, and that’s okay. But if you are hoping to use your website to build an online audience, it helps to have an avenue for publishing new stuff. (Nobody is coming back to read and re-read your bio.) I strongly suggest real blog software (such as WordPress, or a link to a WordPress.com or Blogger.com hosted blog), rather than just typing new entries into a plain web page. That way you can benefit from built-in syndication feeds and other technologies that make it easy for people to find and follow your content in their favorite apps, leave comments, etc.

    It’s okay to post only occasionally. Many, many of the musicians’ blogs I follow consist of annual apologies for not posting lately and promises of great stuff coming soon, and nothing more. Just post if you have something to post.

    Even if you are planning mostly to use social media sites to connect professionally, bear in mind that those can come and go quickly, and it’s nice to have a home base for your content where it will remain under your control. By all means, post your new web content to the social networks you use yourself, as those connections are the ones most likely to reshare and amplify your content.

    Articles/resources: For content that you intend to update or improve over time, it probably makes sense to publish it as a “static” page rather than a blog post. If you are old enough to remember these things, you might consider a blog post to be like a newspaper article, which you probably read once and then look for fresh content the next day, while “resources” are more like phone books, which you refer to on an ongoing basis and which get replaced by newer editions.

    Audio/video: I think it makes sense to host these elsewhere (YouTube, SoundCloud, etc.) and link or embed them on your site, since putting them in places where people are already looking for music and video gets them to a larger audience and boosts their search engine juice. They should never play automatically—only when your site visitor intentionally starts them.

    Photos: I used to have a photo gallery on my site, but I have removed it. Ask yourself: are you famous or interesting enough (yet) that people are going to have an interest in seeing your career’s visual history? Are you hoping they will be impressed by something related to your physical appearance? Consider using one or two photos on your bio page, and put the rest on Facebook for your friends and relatives to enjoy.

    Equipment: I am on record as believing that listing what brands and models you play is useless at best.

    (Also, if you have endorsement deals you want to brag about, remember that the correct wording is that you endorse the brand, not that the brand endorses you.)

    Contact info: Contact forms are kind of a pain. I suggest providing a real email address so that people can communicate with you using the software or webmail of their choice. Worried about spam? Use a free webmail account with powerful spam filtering.

    Social links: You don’t have to link to all the social media sites, just the ones you use and see as good places to connect with internet strangers.

    Instructions on how to use a website: If your website includes instructions on how to use your website, either your website is poorly designed or you are talking down to your visitors.

    In general, look at each page of your website and ask, is this here because it is potentially of use or interest to my site visitors, or is it only interesting to me? Would I read this content on someone else’s site?

  • Don’t work for exposure for brands, either

    ByBret Pimentel

    It’s a common rallying cry among freelance musicians that you shouldn’t play gigs that pay in “exposure.” Exposure doesn’t pay the bills, and playing for free devalues your skills and others’.

    But there are more ways that musicians become convinced to work for someone else’s bottom line and get nothing back but maybe a little “exposure.”

    Unsolicited product endorsements are a common one. An endorsement deal with a company should involve some kind of tangible benefit to the musician: money, free or significantly discounted products, or maybe something like funding to support travel or musical projects. If you’re hashtagging your favorite brands in every social media post, and the companies aren’t supporting you back in a meaningful way, you’re working in their advertising department for free.

    Creating online content for companies is also often the same as working for exposure. If a business wants you to provide them with articles, educational materials, videos, photos, artwork, etc. for their social media posts or company blog, they are asking you to do creative work without compensation. (Sometimes these efforts are creatively described as “contests.”)

    I’ve gotten many “offers” to have my blog posts “reblogged” (copied) onto corporate websites, with a vague promise that this will generate “traffic” to my site. I fell for it a few times in past years, and it always resulted in a small handful of clicks that dried up after a day or two, and then my content lived on for free on someone else’s site. Now my content all stays here, where these days I get more traffic than the corporations offering me “opportunities” to hand over my work.

    Whether it’s gig work, writing web content, or attaching your good name to a product, value yourself enough to ask for what you’re worth.

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