It’s a common rallying cry among freelance musicians that you shouldn’t play gigs that pay in “exposure.” Exposure doesn’t pay the bills, and playing for free devalues your skills and others’.
But there are more ways that musicians become convinced to work for someone else’s bottom line and get nothing back but maybe a little “exposure.”
Unsolicited product endorsements are a common one. An endorsement deal with a company should involve some kind of tangible benefit to the musician: money, free or significantly discounted products, or maybe something like funding to support travel or musical projects. If you’re hashtagging your favorite brands in every social media post, and the companies aren’t supporting you back in a meaningful way, you’re working in their advertising department for free.
Creating online content for companies is also often the same as working for exposure. If a business wants you to provide them with articles, educational materials, videos, photos, artwork, etc. for their social media posts or company blog, they are asking you to do creative work without compensation. (Sometimes these efforts are creatively described as “contests.”)
I’ve gotten many “offers” to have my blog posts “reblogged” (copied) onto corporate websites, with a vague promise that this will generate “traffic” to my site. I fell for it a few times in past years, and it always resulted in a small handful of clicks that dried up after a day or two, and then my content lived on for free on someone else’s site. Now my content all stays here, where these days I get more traffic than the corporations offering me “opportunities” to hand over my work.
Whether it’s gig work, writing web content, or attaching your good name to a product, value yourself enough to ask for what you’re worth.
Lately I have been enjoying Sal Lozano‘s recent CD, Everything’s Gonna Be Great (available from CD Baby and iTunes). The album is 13 charts by Tom Kubis for 5-piece saxophone section with rhythm section, and Sal plays all five of the saxophone parts. It’s a lot of fun, Sal sounds great, and there’s an all-star lineup of guest soloists.
Even if you don’t know Sal Lozano’s name, you have almost certainly heard him play saxophone and woodwinds. He has recorded with artists ranging from Paul McCartney to Stevie Wonder to Christina Aguilera to Mel Tormé, played on movie scores for Disney’s Beauty and the Beast and National Treasure, and performed in TV orchestras for the Academy Awards, the Emmy Awards, the Grammy Awards, American Idol, and Dancing with the Stars, among many, many other projects. He plays in Gordon Goodwin’s Big Phat Band, which just picked up another four Grammy nominations to add to an already-impressive list. (Also check out my interview with Big Phat Band saxophonist Jay Mason.) Sal also teaches at California State University, Long Beach, is a clinician for Disneyland music education programs, and is available for masterclasses and clinics.
Sal is very generous with his time and expertise, and was kind enough to answer some questions about his work and his new album. (He also asked me to let my readers know that they are welcome to contact him.)
“I’m a sax player.” That’s what I say to anyone who asks. I also teach saxophone at the university level. Just private students, about six, which has paid for my daughters’ education.
What education (formal or otherwise) and experience prepared you for the work you do?
I studied at California State University, Long Beach as a performance major on saxophone. Four years of private lessons with Leo Potts. Prior to that I studied with Greg Adams at a music education studio owned by Gary Foster. After college I studied flute with John Barcelona and Jim Walker (he kicked my butt). Then clarinet with Jim Kanter. I also have enjoyed playing in ensembles for many many years which is just as much a learning experience as any teaching I’ve had. I also started playing at Disneyland when I was 19 and that was a great learning experience. Too much to talk about now.
If you could do it over, is there anything you would have done differently to prepare for your current career?
Interesting. (This is my third rewrite of this question.) I’m not sure I knew of a plan then. I just wanted to play. Having said that, I wish I could have learned a little more theory and harmony, but maybe things happen for a reason.
What is a typical work week like for you?
Long tones. Oh… work? It’s all “maybe…” Maybe a recording or two (motion picture, TV show, CD recording, etc.), or if I’m doing theater my nights are busy with that (usually six nights a week if I happen to have a theater run). Teach on Friday. Perhaps a concert with the Phat Band, which is mostly out of town. That band is a lot of fun and travels well. Sometimes weeks can be very busy and some are sporadic. However, I try to do something musical every day.
What projects are you excited about right now?
I have the new CD out and have been getting great response. I am hoping to put out a playalong book based on the tunes on the CD. In April I will be on a solo tour in Japan playing with several local big bands. I’m also in the orchestra for the Oscars so things are great right now.
What instruments do you consider part of your current professional toolbox?
I play all the saxes, flutes, clarinets, whistles, ethnic flutes, and the EWI.
Are there others you are working on or would like to add at some point?
I was asked to play the ocarina last year on a Robbie Williams CD so I learned that. This year I’m on a project where I’m playing a bamboo sax from Argentina. Another calls for the shakuhachi flute so I may learn that.
Do you self-identify as a “doubler?” A saxophonist who doubles? Something else? Is it your intention to play all your instruments equally well, or are there one or more that you would prefer to focus on?
I’ll answer these in order: no, no, yes, and all equally well. To explain, I consider myself a woodwind player (I know, I don’t play double reeds, I tried and said “no”). When I pick up the sax, I’m a sax player; flute? a flute player, etc. That’s the attitude I’ve taken when approaching these instruments. I dive into the deep end when playing these because most of the time I’m sitting next to great players who only play flute, clarinet, oboe, etc. Many remarkable players.
What kinds of teaching/educational activities are you involved with?
I teach at California State University, Long Beach, which is a four-year university, teaching private saxophone lessons. For about 23 years I also have been a clinician for a program at Disneyland called Disney Performing Arts where we take students through a 1½ hour recording session, reading music written for that level and recording a soundtrack of a short clip of a Disney animated motion picture. We use a click track and everything that is involved with recording. Great program because the students react quickly when they hear themselves on the soundtrack. It turns out that they fix problems quickly. I also enjoy very much going across the country and playing with music schools of any type. Clinics, masterclasses, etc. I really get a kick out of that and would like to do more.
What is the best part of your job? What is the worst part?
The best part is playing music. Doing something I love to do. Hanging and playing with great players and writers and the joy of watching a student excel and succeed. Not sure if there is a worst part because I really enjoy it.
Do you have time for other interests, hobbies, etc.?
Oh yes. MLB baseball. College hoops.
Your new album is in sort of a Supersax vein, with a big-band-style saxophone section playing with rhythm section and guest soloists, but you recorded all the saxophone section parts yourself. How does that process compare to recording section parts with other saxophonists?
Well, first of all, I didn’t have to tell anyone in the section where to breathe and how to phrase. No one shows up late or has to leave early. I don’t have to tell the second alto he’s playing too loud. Tom Kubis told me he had written these charts and wanted to record them with the guys in the big band. I told him that I would record all the parts, and that was it. It is really fun to play in a section, or play chamber music where you have to listen and react.
In the liner notes, Tom Kubis (who wrote all the charts) compares your lead playing to Marshal Royal and Jerome Richardson. Does that ring true to you? Do you have other favorite lead players?
Marshal is one of my idols and heroes. I had the honor of sitting next to him with the Ray Anthony big band and he still commanded a lead alto presence in his mid- to late 70’s. He was the first guy I heard way back in junior high school and I was hooked. I’m a huge Basie fan and collect bootleg recordings from the 50’s of that band with Marshal playing lead. Great sound, great time. Jerome was a great influence while he was with the Thad Jones/Mel Lewis big band, especially on soprano. There is a huge list of lead alto players I love. The list is quite extensive and it wouldn’t be right to start to list because I can’t think of all of them. They all have this confidence in their sound, the way they go from one note to the next, in many, many styles, not just traditional big band.
Some of the charts on the album use the “standard” alto/alto/tenor/tenor/baritone saxophone section, but some use the less-common soprano lead. Any thoughts on soprano vs. alto as lead instruments? Other than paying dues on the horn, are there any other special considerations when you play lead soprano?
To me? Soprano saxophone requires a hard reed and a slightly open mouthpiece. Mine is an old S80 Selmer E with #3 traditional Vandoren reeds. I need to have the resistance to help me get from one note to the next and hold the pitch and sound I want. I’m not going to change this setup, only the reed. This goes for any playing situation. I most certainly put more air into lead alto playing than I do soprano.
Although the album seems to feature you primarily as a section player, you do take some nice solos, including one on flute. Are you as comfortable improvising on your doubles as you are on saxophone? I think a lot of doublers (myself included) really learn to improvise on the saxophone, and then discover that the vocabulary and fluency don’t automatically transfer.
I would suggest learning technical patterns on the other instruments as you would with saxophone. However, my overall objective is to play flute and clarinet with more of a “classical” approach, so I have had to catch up when improvising on those instruments. Listening to great jazz flute and clarinet players as much as I have listened to “classical” players is quite helpful. I have to remember that each of these instruments requires its own discipline, which is why I don’t consider them “doubles.” It just doesn’t work that way for me.
Any other behind-the-scenes information about the album that you would like to share?
For this project we started with bass and drums and a scratch lead alto/soprano part. Then, the following week, I sat down and played the parts, which took two six-hour days to play 13 charts playing all five parts on each. Eventually we added soloists, guitar, percussion, and piano.
What advice would you give to aspiring musicians who want to do the kind of work you do?
Practice everything, learn to write, arrange, play the piano, enjoy what you do, get into teaching once you feel comfortable in your playing. With the computer age, ProTools or other recording software makes it very easy to record anywhere.
So, with that comes a responsibility to music. Practicing scales with a metronome, playing long tones with a tuner. The reason is that these recording techniques require us to play along with instruments that are fixed pitched. Record yourself using GarageBand on a Mac or the PC equivalent and it will become apparent. [Ed. note: Audacity is one free, basic recording program for Windows or Linux computers.]
Play in every situation you possibly can, listen to music. A lot. To anything.
Do you have any favorite woodwind doubling (or general woodwind-playing) tips?
One thing I began to realize when studying was that the approach to putting air into these instruments grew to be similar. How I phrased and how I went from one note to the next and playing everything between the notes sort of became the same to me. Obviously embouchure is different but the air thing became the same.
Get a great mouthpiece/reed combination as soon as you can. Look for a decent flute or maybe a head-joint. Ask around, try out everything.
As you play keep in mind four things:
When you read music, the second time you see it you are no longer sightreading.
Listen.
Count.
Always look for beat one.
Thanks, Sal, for the music and for taking some time to share a bit of your experience and expertise!
I first set up a personal website in about 2000 or 2001. There wasn’t much reason for me to do so—I was a college undergraduate, with virtually no worthwhile content to share. But it was a start, and fifteen or sixteen years later I have a few hundred blog posts and some other resources, plus a few college degrees and a university teaching position to perhaps bolster my reputation, and I enjoy a modest flow of web traffic. For what it’s worth, here are a few thoughts on websites for individual working (or aspiring) musicians, particularly those in non-“pop” genres and whose reputations exist primarily regionally or within specialized circles (such as academia).
photo, Markus Tacker
“Home” page: Put some content here. Why have a “landing” page that is nothing but a menu/obstacle to the meat of your site? Put your professional biography here, or maybe a recent blog post (the actual text, I mean, not just links to blog posts).
Biography: Ask yourself, are your site visitors really interested in your life story? (“Bret Pimentel started playing the saxophone at the tender age of ten…”) Keep it simple, professional, and brief. Let people know what you do.
For “who I have played with” lists, I suggest keeping it to 10 or 12 entries, tops. When you play with someone famous/interesting enough to add to your list, drop someone else.
Résumé/vita: Potential employers (for gigs, teaching positions, etc.) aren’t harvesting résumés from websites. Your short bio is probably enough. If you insist on posting your résumé or curriculum vita, strongly consider posting it as a web page, not as a PDF or word processing document. (As a general rule, use a word processing document—preferably an “open” format—if people will want to download and edit it, a PDF if they will want to save or print it without editing, and a web page if they will just want to read it online.) And I suggest removing your address and phone number for safety and privacy.
Blog entries: Not everybody needs or wants a blog, and that’s okay. But if you are hoping to use your website to build an online audience, it helps to have an avenue for publishing new stuff. (Nobody is coming back to read and re-read your bio.) I strongly suggest real blog software (such as WordPress, or a link to a WordPress.com or Blogger.com hosted blog), rather than just typing new entries into a plain web page. That way you can benefit from built-in syndication feeds and other technologies that make it easy for people to find and follow your content in their favorite apps, leave comments, etc.
It’s okay to post only occasionally. Many, many of the musicians’ blogs I follow consist of annual apologies for not posting lately and promises of great stuff coming soon, and nothing more. Just post if you have something to post.
Even if you are planning mostly to use social media sites to connect professionally, bear in mind that those can come and go quickly, and it’s nice to have a home base for your content where it will remain under your control. By all means, post your new web content to the social networks you use yourself, as those connections are the ones most likely to reshare and amplify your content.
Articles/resources: For content that you intend to update or improve over time, it probably makes sense to publish it as a “static” page rather than a blog post. If you are old enough to remember these things, you might consider a blog post to be like a newspaper article, which you probably read once and then look for fresh content the next day, while “resources” are more like phone books, which you refer to on an ongoing basis and which get replaced by newer editions.
Audio/video: I think it makes sense to host these elsewhere (YouTube, SoundCloud, etc.) and link or embed them on your site, since putting them in places where people are already looking for music and video gets them to a larger audience and boosts their search engine juice. They should never play automatically—only when your site visitor intentionally starts them.
Photos: I used to have a photo gallery on my site, but I have removed it. Ask yourself: are you famous or interesting enough (yet) that people are going to have an interest in seeing your career’s visual history? Are you hoping they will be impressed by something related to your physical appearance? Consider using one or two photos on your bio page, and put the rest on Facebook for your friends and relatives to enjoy.
Equipment: I am on record as believing that listing what brands and models you play is useless at best.
(Also, if you have endorsement deals you want to brag about, remember that the correct wording is that you endorse the brand, not that the brand endorses you.)
Contact info: Contact forms are kind of a pain. I suggest providing a real email address so that people can communicate with you using the software or webmail of their choice. Worried about spam? Use a free webmail account with powerful spam filtering.
Social links: You don’t have to link to all the social media sites, just the ones you use and see as good places to connect with internet strangers.
Instructions on how to use a website: If your website includes instructions on how to use your website, either your website is poorly designed or you are talking down to your visitors.
In general, look at each page of your website and ask, is this here because it is potentially of use or interest to my site visitors, or is it only interesting to me? Would I read this content on someone else’s site?
I’m not a (medical) doctor or disease expert of any kind, but I’ve been thinking a bit about the instruments I play and the risks of catching or spreading disease. (At the time of this writing, Covid-19 is foremost in many people’s minds.) I’m presenting a few thoughts here in hopes that people with real expertise will be able to address them in an authoritative way, and I’ll update this post as appropriate with links to additional information if/when it becomes available. Update: I have created a separate page with links to research/resources.
As a player of reed instruments, I am of course concerned about reeds and mouthpieces (and related items like mouthpiece caps and reed cases, tools, and workspaces), and would like to implement some more structured, methodical ways of keeping them clean.
But the thing that worries me more is what is in the air when I am playing wind instruments, or near people who are. Some research/modeling (the accuracy/relevance of which I am unqualified to judge) seems to suggest that “aerosol particles” from a cough can travel far and remain in the air for a long time:
I can only speculate on how this relates to playing wind instruments, but it does leave me feeling uneasy. Some concerns that spring to mind:
If I am teaching lessons, even in my relatively spacious university studio, are my students and I both filling the air with potentially infectious particles, by blowing large amounts of well-supported air over sustained periods of time?
What surfaces in my studio are receiving these particles, and how long can germs survive there? Should I be altering my routine of teaching lessons all morning, then eating lunch at my desk? Do I need a routine for cleaning music stands, metronomes, and other items that are in the line of “fire?” Should I be concerned about what is settling on the bassoon reeds drying on pegs in a corner of the office?
When I or my students perform (especially in ensembles), how close are we to other people? I’ve certainly played orchestral gigs where there’s hardly enough elbow room to swab out a clarinet. What is being put into the air or onto surfaces when the entire wind section starts to play?
Contagious diseases certainly aren’t new, and I think some basic courtesies and hygiene will continue to be adequate to keep ordinary disease risks in check. But at the time of this writing we find ourselves in an age when we are more attuned to physical (“social”) distancing, handwashing, and mask-wearing, and when we receive somber daily tallies of those affected by a public health crisis we don’t yet fully understand.
Let’s all be listening to experts and thinking about how we can continue to share music with our students, teachers, collaborators, and audiences, safely and in good health. Stay well.
It took a while in my freelancing career to get a handle on how to respond when people ask what I charge for my services as a performer.
I live in a remote, rural area (where my university day job is located) and there isn’t a musicians’ union presence, so I’m on my own in these negotiations. When a gig call comes in, I have to make the decision whether the offered compensation is enough, or be able to name a fair price on the spot. I’ve developed sort of a mental formula for this calculation, which I have converted into an online spreadsheet with sample numbers so you can see my process:
If you have a Google account the link should prompt you to create a copy of the spreadsheet that you can play around with. Try changing some of the numbers and see how it works.
Basically, I’m thinking in terms of:
A base rate, which is the minimum I charge for even the smallest gig.
Additional fees if I’m expected to double on multiple instruments. (I’ve written previously about my rationale for that.)
Additional fees to cover my travel time and expenses.
This gives me a way to think through what I am charging in a consistent way, and a nice clear breakdown if someone asks why I’m charging what I’m charging, or wants some kind of itemized invoice. If I feel put on the spot, or I just want a little more time to think it through, I have had good success getting the details, then telling the caller I’ll get back to them within a certain time frame. (Maybe five minutes, or an hour, or the next day.)
Depending on the type of gig, what works for you, and what’s common in your area, you might need to adapt my system to include things like preparation/practice time, bringing and setting up PA or other equipment, downtime between sound check and downbeat, and expenses for things like special wardrobe. And of course you should adjust the base rate and other options to suit your financial needs, your clout in the local gig scene, and what’s common/appropriate in your location.
You should also think through what to do when the gig offer doesn’t meet your pay requirements. Turning down low-paying gigs contributes to an attitude that musicians should be treated as professionals and compensated fairly. But often weekend warriors or younger musicians trying to break into the local gig scene are willing to be a little more flexible. (The rights and wrongs of that are a larger topic than I will address here. Do what is best for you and your career.)
Think carefully about what your time and skills are worth, and expect to be paid in a way that is fair to both you and your employers.
A couple of months ago, I wrote this as part of a sort of tongue-in-cheek FAQ:
Q. Should I be a woodwind doubler? A. In most cases, no. If you already feel driven to do it, and have the time and resources to devote to it, then maybe.
I’m a teen who started playing pits last year on flute and piccolo a year ago. Since then, I’ve fallen in love with pit, have played in four more musicals and am actively seeking out other gigs to gain experience. In addition, I’ve also taken up the saxophone and have plans to learn as many woodwinds as I can if not all of them. Do you think I should be a woodwind doubler?
It would be irresponsible to make a recommendation based on so little information, and of course it’s ultimately a very personal choice. I’ve previously suggested some questions worth asking oneself before pursuing woodwind doubling, so I won’t rehash those here.
But I think it’s also worth considering exactly what you mean by being a “woodwind doubler:”
Playing as many instruments as possible?
Playing a select group of instruments?
Playing multiple instruments as a hobby or part-time semi-pro gig?
Studying multiple instruments at a university/conservatory level?
Playing professionally or semi-professionally as a specialist on one instrument, but adding doubles to increase employability?
Competing for the highest-profile doubling gigs in a major market like New York City or Los Angeles?
Performing recital repertoire, orchestral music, and/or chamber music on multiple instruments?
Using multiple instruments in the creation of a unique personal repertoire (jazz, avant-garde, electronic, etc.)?
Your individual goals might include several of these, or others I haven’t listed. And your goals might be a little fuzzy or might change, which is okay. But just “woodwind doubler” isn’t a very clear path. Having some sense of direction might help you make decisions about education and training, investment in instruments, location, practice strategies, and more.
Lately I have been enjoying 
