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Don’t work for exposure for brands, either

It’s a common rallying cry among freelance musicians that you shouldn’t play gigs that pay in “exposure.” Exposure doesn’t pay the bills, and playing for free devalues your skills and others’.

But there are more ways that musicians become convinced to work for someone else’s bottom line and get nothing back but maybe a little “exposure.”

Unsolicited product endorsements are a common one. An endorsement deal with a company should involve some kind of tangible benefit to the musician: money, free or significantly discounted products, or maybe something like funding to support travel or musical projects. If you’re hashtagging your favorite brands in every social media post, and the companies aren’t supporting you back in a meaningful way, you’re working in their advertising department for free.

Creating online content for companies is also often the same as working for exposure. If a business wants you to provide them with articles, educational materials, videos, photos, artwork, etc. for their social media posts or company blog, they are asking you to do creative work without compensation. (Sometimes these efforts are creatively described as “contests.”)

I’ve gotten many “offers” to have my blog posts “reblogged” (copied) onto corporate websites, with a vague promise that this will generate “traffic” to my site. I fell for it a few times in past years, and it always resulted in a small handful of clicks that dried up after a day or two, and then my content lived on for free on someone else’s site. Now my content all stays here, where these days I get more traffic than the corporations offering me “opportunities” to hand over my work.

Whether it’s gig work, writing web content, or attaching your good name to a product, value yourself enough to ask for what you’re worth.

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    First, let’s be clear about this: in an endorsement deal, the artist endorses the product or brand. The product or brand doesn’t endorse the artist. If an artist claims to be “endorsed by” a company, that is incorrect word usage.

    An endorsement deal means that an artist agrees to be publicly associated with a product or brand, presumably because the company thinks that will encourage more people to purchase their products. In return, the artist generally receives some kind of compensation, which often takes the shape of free or discounted products. The contract might specify some requirements for the artist to fulfill, such as having their name and image used in advertising, appearing at the company’s publicity events, or plugging products on social media. Read More “Endorsement deals”

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    Students and paying gigs

    Sometimes I get phone calls from people hoping to hire my students for gigs. I’m delighted when I can pass a professional opportunity on to a hardworking, high-achieving student, but often these calls are troubling.

    Obviously, the callers want students because they assume students will work cheaply. Lots of college students work for not much money, as restaurant waitstaff, custodians, babysitters, and so forth. Those jobs don’t pay much because they are (ostensibly) “unskilled” labor. But “musician” is very much a skilled job.

    The Symphonic Wind Ensemble is the premier wind/percussion ensemble in the School of Music.  This highly select, 40-member ensemble represents the finest wind and percussion instrumentalists on campus. The ensemble will perform at this year's Penn State President's Concert at the Strathmore Music Center near Washington, D.C. The President's Concert, a joint production of the Penn State President's Office, the School of Music, and the Alumni Association, has been held at major concert venues including Heinz Hall in Pittsburgh, Kennedy Center in Washington, D.C., and the Kimmel Center in Philadelphia. Last year's concert was held in Carnegie Hall.
    photo, Penn State

    Not long ago I was hired to play lead alto saxophone for a gig backing up a singer, and the contractor asked if I had a couple of students who could play in the section. Then he asked what I thought would be fair to pay them. I told him immediately that he was hiring them to do a professional service, and should pay them as professionals. Happily, he saw my point and agreed to those terms.

    I suppose some hiring parties assume that students will be cheaper than non-students because they are not as skilled, and therefore can’t negotiate higher fees. (This may or may not be the case—I’ve certainly played gigs with “professionals” who would be far outclassed by undergraduate music students.) Sometimes they want to compensate for hiring less-skilled musicians by planning extensive rehearsals. In most cases, I think they would better spend that same money hiring skilled players to sight-read.

    Musicians, enrolled students or not, are specialized, skilled professionals, and should be treated (and compensated) as such.

  • What I learned going back on the academic job market

    In 2009, I finished a doctoral degree in music performance, and landed a job at a small university in a rural area. Like many young academics, I assumed it would be a stepping stone.

    In those early years, I interviewed for a number of other positions, and generally found that they would be lateral moves. Most of the schools interested in hiring me didn’t pay any better, weren’t any better-located, and didn’t offer a better match for my skills and interests. I stayed long enough to earn tenure, receive a couple of promotions, and carve out a role that suited me well. I also married someone with ties to the region. We bought a house and made plans to stay.

    In 2024, the university announced some serious cuts to academic programs as a cost-saving measure. Each degree program was reduced to a series of metrics in a spreadsheet, and sorted by a calculated financial “value.” Music departments don’t fare well under spreadsheet scrutiny, since we do much of our teaching one-on-one or in small groups, and always need more money for scholarships, grand pianos, and travel. My department was cut, and most of the music faculty, including me, were given one terminal year before being laid off.

    I didn’t expect to be back on the job market mid-career, but things worked out surprisingly well. During that terminal year, my workload—and frankly, my motivation—lightened enough that I had time to also teach part-time at a not-too-far-away, much larger, and more reputable university, due to the sudden retirement of one of their faculty. That put me in good position to interview for the full-time job when it was listed. I was offered the job, accepted the offer, and started in fall of 2025.

    I really couldn’t have been more fortunate about how things worked out, but while things were still up in the air I did find myself facing down some scary realities. While I definitely don’t have all the answers, I’m sharing my experience here in hopes it might be helpful to someone else.

    What seems to have helped me was a combination of luck and an understanding of how music professors get hired. The job market is shrinking and shifting; many variables are beyond anyone’s control. But some are not. You can’t control where positions open. You can try to apply where the fit is genuine and make a case for why that fit matters.

    My first concern was whether I would find jobs to apply to at all. The academic music job market is bleak—too many qualified folks, not enough positions, and job descriptions that are frustratingly specific. Even for woodwind openings (my area), some required background I don’t have, like in wind conducting, marching band, or music theory.

    Then there was the question of where. Preference usually isn’t much of a factor in academic job searches; you go where the job offer is. One possibility I did an early-stage interview for was in an extremely expensive city that would have meant downsizing. Another was in a more affordable area, but with weather that would have meant retooling our entire lifestyle. Finding a good fit less than three hours away—and actually landing it—was far more than I could have hoped for.

    There was also the matter of age and rank. While schools aren’t supposed to consider age, it can be an unspoken factor. I have many good teaching years ahead—but not as many as the freshly minted doctorates also applying. (A mentor even suggested shaving my greying beard to look younger.) My rank as a full professor may also have caused concern that I would expect title, salary, or autonomy that some institutions could not accommodate. One job that seemed like a no-brainer fit never progressed to an in-person interview, and the job went to a much younger (excellent and deserving) candidate. I can’t know why, of course, but I have to wonder.

    On the other hand, I had the much-in-demand “college teaching experience” required in so many job listings. Having served on and chaired hiring committees, I’ve seen applicants without relevant teaching experience get dumped straight into the “no” pile. (For that reason, I strongly suggest that graduate students seek out teaching assistantships or part-time adjunct positions, even if unglamorous or inconvenient.)

    Maybe more importantly, I knew how to frame my candidacy better than when I was a new DMA. In those days I leaned heavily into my nerdy academic interests and my high-minded teaching philosophies. This time, I focused on recruitment strategy, experience working with diverse (and sometimes underprepared) student populations, and a track record of collegiality and flexibility. I tried to present myself as a candidate who could help solve practical problems for my future colleagues and department. Artistic excellence matters, but it’s not enough.

    The opportunity to teach part-time at the institution before the full-time search was likely helpful. I built relationships with faculty, and did a lot of driving back and forth to support recruitment events and student performances. I learned the department’s priorities and pressures, and spent those hours on the road thinking about them. Recruitment and growth were central concerns, and I could show that I already had a local recruiting network that aligned with those goals, including former students now teaching in area schools.

    My younger self thought artistic excellence would determine my career trajectory, and that tenure would secure it. Mid-career me sees things differently. Tenure is not immunity from institutional change.

    I can’t claim to know exactly why I was hired at the new job. Hiring can be kind of a black box. But I do know that I approached the process with a clearer sense of institutional realities, and that I tried to make a case for how I could be useful within them. In a hiring landscape that can feel opaque, that was something I could control.

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    University woodwinds job postings, 6/6/08

    Another national search for a full-time professor of multiple woodwinds has been announced. This makes the third one in a week’s time! Read More “University woodwinds job postings, 6/6/08”

  • From The Savvy Musician: military gigs and the saxophonist

    Dr. David Cutler’s The Savvy Musician blog is worth checking out for high-quality career tips.

    In a recent post, he discusses careers as a military musician. A couple of highlights for the woodwind-inclined:

    With the possible exception of saxophonists and euphoniumists, few musicians dream of a military career. Yet this path can provide a dependable income, solid benefits, and varied opportunities.

    This no doubt refers to the problem of “classically-trained” saxophonists with shiny new BM degrees and no gigs. Symphony orchestras, if you haven’t noticed, don’t hire full-time saxophonists. Military bands are about the only regular “classical” saxophone performing gig out there.

    The best candidates are solid and versatile players who read well and are comfortable with number of styles. Doubling on multiple instruments (i.e. a saxophonist who plays flute and clarinet) is also highly desirable.

    Even in military bands, the most employable saxophonists are the ones with doubling skills and stylistic versatility (for saxophonists, read: “jazz/rock chops”).

    Read the whole thing

  • Interview: Jay Mason, saxophone and woodwind artist

    One of the cool people I’ve come in contact with through this blog is Jay Mason, a very busy southern California woodwind player. If you’re a fan of Gordon Goodwin’s Big Phat Band (and you should be), you have heard Jay’s baritone anchoring the saxophone section. You may have also heard him on film scores (like the recent Monsters University), on television (The Tonight Show with Jay Leno, for one), in the theater (numerous productions around southern California), on high-profile recording projects (Patti Austin, Barry Manilow, Chick Corea…), and backing up a wide variety of marquee acts in concert (Barry White, Kenny Rogers, Michael Bolton, Bob Hope, and many more). He also teaches at Cal State Long Beach and Concordia University – Irvine. Jay was nice enough to take the time to answer some questions about his work.

    Jay Mason and friends
    Jay Mason and friends

    BP: What do you do for a living?

    JM: A combination of playing saxophones and woodwinds in recording and live situations, and music education.

    What education (formal or otherwise) and experience prepared you for the work you do?

    I was very fortunate to have several great young players in my high school bands, both jazz and concert band, who have gone on to successful careers in music. The choir director there started a music theory class during my junior year, which was very thorough and inclusive of many styles, which really helped me to understand how music works, not just how to play. In college, quite a few of the professors either were or had been involved in studio and live work, and working with them, talking shop, etc. helped me to understand what I needed to do if I wanted to become part of that scene. In terms of experience, the opportunity to double on flute and clarinet, as well as all of the different types of saxophones, came along in college in a variety of situations in and outside of school: musicals, different ensembles, saxophone quartets, you name it. After college, I performed at Disneyland for quite a while, which put me into a huge variety of situations, playing everything from piccolo to bass saxophone, often having to read new material or learn new parts quickly, and make it happen day in and day out, no matter the weather, the crowd, or my mood and health.

    What is a typical work week like for you? Read More “Interview: Jay Mason, saxophone and woodwind artist”

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