Handout: Blogging to build your woodwind career

I gave a presentation at last week’s Mid-South Flute Festival on blogging as a means for enhancing a performing/teaching career. The handout says “flute” on it, but I think the advice really is pretty generally applicable.

Blogging to Build Your Flute Career (PDF)

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  • What should be on your musician website

    It’s cheap and easy to create a website. Any serious freelance musician (or aspiring musician) should have one.

    This should be a website about you, an individual musician. It should be separate from your ensemble’s website or your academic institution’s website. It should exist long-term, and serve as a sort of permanent address for finding you online. If you do most of your online stuff on social media sites or on your organizations’ sites, that’s fine. Your individual website doesn’t have to replace or duplicate any of that. It can simply point people to those resources.

    I won’t go into any technical details here, because there is very extensive information available online about the ways to make websites. Suffice it to say that if you have only enough technical skill to send and receive email and post things on Facebook, there are website services simple enough for you to operate. Or if you want to roll up your sleeves and code every line from scratch, you can learn how to do that too.

    Here’s what you need, content-wise:

    Mandatory items

    • A domain name. Preferably this is something very simple and clear, like your name. Mine is bretpimentel.com. It works well because there aren’t a lot of Bret Pimentels, so web searches for my name usually put my site right at the top of the results.
      • If you have a more common name, you might need to add something meaningful to it. bretpimentelwoodwinds.com might work well, or bretpimentelmusic.com.
      • Pay for a real domain name. It’s not expensive. Something like bretpimentel.freewebsites.com looks unprofessional.
    • At minimum, a simple indication of what it is you do and how to contact you. That’s enough to be your whole website if you like. Here’s an example: “Bret Pimentel is a performer and teacher on the woodwind instruments: flute, oboe, clarinet, bassoon, and saxophone. Reach him at bret@bretpimentel.com.”
    • Some longevity. Go ahead and prepay the domain name and whatever hosting services you need for a good long time, maybe five or ten years, or set it up to renew automatically.

    Optional items

    • A more detailed biography.
    • A nice picture of you, especially one that helps reinforce what you do (like one where you’re holding your instrument).
    • Links to your social media profiles, YouTube channel, or other online things you want people to find.
    • Links to the websites of things associated with your career, like your performing ensembles or the institutions where you teach.

    Optional items with caveats

    Most of these things have to do with updating the content of your site on some kind of regular basis. That’s worth doing if your intention is to bring people back to visit your site again in the future. If you prefer to use your site as just sort of a digital business card, with no updating content, that’s fine too, and is much less effort to maintain.

    • A calendar of your upcoming performances. Only do this if you are thoroughly dedicated to keeping it up to date. An expired calendar makes your website look abandoned.
    • Recordings (audio and/or video) of some of your performances.
      • If you are hoping your website will help you get hired for things, only include recordings that you think appropriately and honestly reflect your current abilities.
      • Only post material you are certain you have the rights to post. For most individual-musician websites, chances are slim that anyone will take legal action against you for posting copyrighted material, but it’s still decent and polite to respect others’ intellectual property. (Acknowledging your non-ownership doesn’t make it okay to post something that isn’t yours. The copyright owner has to specifically give you permission or license the material to you in some way.)
    • A blog and/or some articles or other resources.
      • Again, this should be your own intellectual property or something you have explicit permission to post.
      • If you start a blog, start with a post that is about something, not a post about how you intend to start blogging soon, or asking people for ideas what to blog about. Lots of blogs start that way, with a single post promising big things to come, and then nothing more ever.
      • You don’t have to blog on any particular schedule if you don’t want to, just post when you have something to say.

    Don’t include these

    • Lists of who you have played with, unless they are significant and career-defining.
      • As a graduate student I got to play at a university event honoring Dave Brubeck, including playing in an ensemble “with” him. For years my professional biography indicated that I had played with Dave Brubeck, even though after the one gig was over he almost certainly wouldn’t have remembered me, much less considered me some kind of collaborator. Listing him on my website was a pretty transparent inflation of the truth. (If he had hired me to join his quartet and go on the road for a few years, that would definitely be worth mentioning on my site.)
      • There have also been many less-famous names I have performed with, and why list those?
    • Lists of the equipment you use. One possible exception is if you have official endorsement deals that contractually require you to include this information. Otherwise, what is the list for? To prove how much money you have spent? To encourage others to blindly buy the same products as you?
    • “Links” lists, except in the rare case that your curation brings something valuable to the table. Lists of sites that you think are interesting or somehow related to your site are an artifact of earlier days of the web. Now if people want to find sites related to a topic, they just do a web search or follow related entities on social media.
    • Gratuitous photo albums, unless there’s a good reason to post them. Being attractive and/or vain isn’t a good reason, if you are hoping people will focus on what you have to offer musically. And you do need permission from the copyright holder.

    A simple website is part of the modern musician’s professional face—you need one the same way you need a phone number, an email address, and black clothes for the gig. You can start for a few dollars and finish in less than an hour, or spend years building it into a powerful communication outlet. Get started today!

  • From The Savvy Musician: military gigs and the saxophonist

    Dr. David Cutler’s The Savvy Musician blog is worth checking out for high-quality career tips.

    In a recent post, he discusses careers as a military musician. A couple of highlights for the woodwind-inclined:

    With the possible exception of saxophonists and euphoniumists, few musicians dream of a military career. Yet this path can provide a dependable income, solid benefits, and varied opportunities.

    This no doubt refers to the problem of “classically-trained” saxophonists with shiny new BM degrees and no gigs. Symphony orchestras, if you haven’t noticed, don’t hire full-time saxophonists. Military bands are about the only regular “classical” saxophone performing gig out there.

    The best candidates are solid and versatile players who read well and are comfortable with number of styles. Doubling on multiple instruments (i.e. a saxophonist who plays flute and clarinet) is also highly desirable.

    Even in military bands, the most employable saxophonists are the ones with doubling skills and stylistic versatility (for saxophonists, read: “jazz/rock chops”).

    Read the whole thing

  • |

    Doubling fees under fire in Denver

    oboe and English horn
    Photo, quack.a.duck

    The Colorado Symphony Orchestra, like so many others, is facing a financial crisis that threatens its ability to continue making music. An opinion piece in Sunday’s Denver Post criticizes the Denver Musicians’ Association (AFM Local 20-623) for its unwillingness to budge on certain elements of its agreement with the orchestra.

    The issues here are complex, and I hope that the DMA and the CSO will be able to come to a solution that is fair to all involved and that keeps the music alive. But this point in the authors’ list of complaints caught my eye:

    Musicians performing on more than one instrument receive “doubling pay.”

    I don’t have the full details of the doubling pay currently available to CSO members (though the amount doesn’t appear to be the issue here—it’s the fact that any doubling pay is offered that seems to offend). But a slightly-outdated agreement between the DMA and the Boulder Philharmonic, summarized below, shows a typical doubling pay structure, and it’s a reasonable guess that the CSO’s is identical or very similar:

    • 25% bonus for first double
    • 10% for each additional double
    • B-flat and A clarinets count as one instrument
    • Alto and tenor saxophones count as one instrument
    • Alto and bass clarinets count as one instrument
    • Piccolo, larger flutes, English horn, E-flat clarinet, contrabassoon, soprano saxophone, and saxophones larger than tenor each count as a double, even when used in common combinations (like flute plus piccolo)
    Though I am not currently a union member (due to a dearth of union gigs in my area), I frequently ask for doubling fees when negotiating my pay for gigs. Here’s why doubling fees make sense to me as a woodwind player: Read More “Doubling fees under fire in Denver”
  • Endorsement deals

    First, let’s be clear about this: in an endorsement deal, the artist endorses the product or brand. The product or brand doesn’t endorse the artist. If an artist claims to be “endorsed by” a company, that is incorrect word usage.

    An endorsement deal means that an artist agrees to be publicly associated with a product or brand, presumably because the company thinks that will encourage more people to purchase their products. In return, the artist generally receives some kind of compensation, which often takes the shape of free or discounted products. The contract might specify some requirements for the artist to fulfill, such as having their name and image used in advertising, appearing at the company’s publicity events, or plugging products on social media. Read More “Endorsement deals”

  • Death from exposure

    Working musicians, especially those trying to launch their careers or take them to the next level, are all too familiar with the idea of playing for “exposure”—in other words, playing gigs for free with the idea that maybe it will somehow lead to paying gigs.

    Playing for free is one thing; there’s no reason you can’t do a favor for a friend, or show up at a jam session for fun and/or practice. But it’s more insidious when your unpaid labor is fueling somebody else’s profits. This seems to be a phenomenon that particularly affects creative types: the same people who want your band to play at their event for “exposure” or “experience” are no doubt paying the waitstaff, stage crew, or what-have-you, because people in those jobs simply don’t work for free.

    Photo, Mark Robinson
    Photo, Mark Robinson

    The fallacy here is that the prospective employer is offering you exposure and experience and networking instead of money, as if the alternative were gigs that paid money but didn’t offer those things. That simply isn’t the case: you get all those benefits from paid gigs, too, plus you get to pay your rent that month. Read More “Death from exposure”

  • Interview: Gene Scholtens, Broadway woodwind doubler

    Gene Scholtens

    One of the awesome things that has happened since I started my list of reed books in musicals is that great people from all over the world have contacted me to contribute to the list. These contacts are always a pleasure for me personally, and they serve to make the list more accurate, complete, and useful for others.

    I have a number of regular contributors who contact me periodically with updates, and until recently the record was nearly twenty individual contributions from one much-appreciated person.

    That record was shattered when, a few months ago, I started getting emails from Gene Scholtens. The first email was a small correction for one show, but then the floodgates opened. Gene revealed that he has been playing woodwinds in Broadway orchestras for over thirty years, and has been keeping his own very comprehensive log of who plays which doubles on which shows. Gene’s contributions to my list at the time of this writing number a staggering 72.

    As it turns out, Gene is not only a talented musician and a prolific record keeper, but also a very nice, humble, and generous guy, and graciously agreed to talk to me on the phone about his career. Here’s what he had to say. [Note: edited for length.]

     

    BP: How many shows have you played?

     

    GS: I’ve been playing on Broadway since roughly 1980. The last count was somewhere in the neighborhood of 90-95 shows.

     

    Wow. Read More “Interview: Gene Scholtens, Broadway woodwind doubler”

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