Death from exposure

Working musicians, especially those trying to launch their careers or take them to the next level, are all too familiar with the idea of playing for “exposure”—in other words, playing gigs for free with the idea that maybe it will somehow lead to paying gigs.

Playing for free is one thing; there’s no reason you can’t do a favor for a friend, or show up at a jam session for fun and/or practice. But it’s more insidious when your unpaid labor is fueling somebody else’s profits. This seems to be a phenomenon that particularly affects creative types: the same people who want your band to play at their event for “exposure” or “experience” are no doubt paying the waitstaff, stage crew, or what-have-you, because people in those jobs simply don’t work for free.

Photo, Mark Robinson
Photo, Mark Robinson

The fallacy here is that the prospective employer is offering you exposure and experience and networking instead of money, as if the alternative were gigs that paid money but didn’t offer those things. That simply isn’t the case: you get all those benefits from paid gigs, too, plus you get to pay your rent that month.

I’m discovering the same issue with this blog. I am always pleased and flattered when someone finds my posts interesting or useful. But recently I heard from a major woodwind business, one you have most certainly heard of if you are a woodwind player. An intern (again: unpaid labor for “experience” [note: I have been informed by the company in question that their interns are paid. hooray!]) contacted me, bubbling over with excitement about the suggestion that the company might like to copy some of my blog posts to their own website and call attention to them in their email newsletter. By way of (non-)compensation, a link would be provided back to my site. “What we are offering is increased traffic to your website,” the intern enthused.

I have been down this road before, and I know that this situation is going to get me a tiny traffic boost the day the newsletter is published, and very little after that. But a copy of my content will live on the company’s website indefinitely, drawing away traffic that otherwise would have been mine, and diluting my online presence.

I suggested a compromise: a summary or quote from one of my posts, with a link for people to finish reading the article at my site. Nope. Apparently the company isn’t really that interested in sending traffic my way—they want to fill their own site with good content to build awareness of and loyalty to their own brand (no surprise there; they are a business). They are surely paying web hosting expenses and a web designer, a marketing team, etc. (with the pitiful exception of the intern). But they want the content for free.

I give my content away, directly to the reader, for free at my own website, but I retain the copyright. If someone wants to read it, they visit my site or retrieve one of my feeds. I make an astonishingly tiny amount of money from minimal advertising, the occasional affiliate product link, and a few donations. But the content remains under my control, in a single canonical copy.

Don’t fall for the flattery. Playing (or writing) “for exposure” means your “employer” is keeping your paycheck for themselves.

Similar Posts

  • Listing your woodwind doubles

    Here is a question I’ve gotten a few times recently: if you’re a woodwind doubler, and need to list your instruments, in what order do you list them? Here are some options:

    • Use a common “score” order, like: flute, oboe, clarinet, bassoon, saxophone. To musically-literate folks this may be the closest thing to a sort of neutral listing, giving no special preference or ranking to the instruments. (But it can of course be misinterpreted.)
    • Use a ranking, such as by which instruments you play best or prefer. If, like me, your ambition is to play your doubles equally well, and to be a hire-able professional on them all, then listing them this way may weaken that impression.
    • Do a hybrid of ranking and score order, such as listing a strongest/primary instrument first, and the rest in score order. That’s my preferred approach for general cases like on my website or business cards. For me, it’s: saxophone, flute, oboe, clarinet, bassoon. That highlights my strongest instrument (for now, at least), and also puts it out front for jazz, rock, and blues gigs, which make up a substantial part of my freelance career.
    • Tailor the list to the situation. If I’m submitting a brief biography for an appearance at, say, a clarinet conference, I’ll put the clarinet first. That hopefully helps people see me as a member of the group, rather than a visitor.
    • Randomize. For something like a website, it’s relatively simple with a little coding knowledge to use a different order every time, and help prevent yourself from being pigeonholed. You could also randomize photos of yourself holding or playing various instruments, or video or audio recordings. Here’s a simple example.

    To sum up, you’ll have to consider your skills and goals as a doubler, what kind of work you do or want to do, and to whom you’re presenting yourself.

  • Interview: Woodwind road warrior Terry Halvorson

    Terry Halvorson

    I’m always pleased to hear from other woodwind players. Terry Halvorson has been a contributor to my Broadway woodwind doubling list for several years, we’ve communicated periodically online, and we even bumped into each other in person at an IDRS conference a few years back. Terry has been working as a musician with touring musical theater productions for a while now, and I  was curious about life on the road. He was kind enough to take some time out of his schedule to answer a few questions.

    BP: What do you do for a living?

    TH: I am a woodwind doubler (oboe/English horn, flutes, clarinets, saxophones, recorders, whistles). I am currently 44 years old and have been performing musical theater since I was 14. I have been playing the Reed 2 book (oboe and English horn) with the national tour of Disney’s Beauty and the Beast since February 2010 and will be continuing, switching to the Reed 3 book (clarinet, bass clarinet, 2nd flute) from late September through May 2013.

    How did you get the job?

    I was called back in late 2005 by a musical director friend to play a reed book on the tour of Will Rogers Follies, but I had commitments at the time that I couldn’t get out of, so I had to turn it down. However the reed player who was hired gave notice four months into the eight-month contract and I was able to join the tour in the middle, replacing him (my first experience seeing a high D on flute!). Toward the end of this tour, we were in the New York City area when NETworks Presentations (my current company) was holding musician auditions, and I was able to attend; I received a call five weeks later asking me if I would like to play with the national tour of The Producers, and here I still am!

    What background (education, other experience, etc.) do you have that prepared you for this job?

    Wow, loaded question… well, I have been a major woodwind geek since high school (I arranged my favorite band piece for mixed clarinet sextet when I was 14 years old, and we won a command performance at our regional solo and ensemble festival); I also played oboe, clarinet and bassoon in my local youth symphony in various years. I was, of course, a music major (oboe and clarinet) in college as well, beginning as an education major but switching to performance. I freelanced a LOT, playing mostly reed books 2 and 3.

    What’s the best part of the job? What’s the worst part?

    Best parts are having a steady paycheck as a performing musician (how many people can say that?) and of course seeing and experiencing all the different places we play; I have played all fifty states and most Canadian provinces. The worst part is probably the lack of freedom to come and go and the strict adherence to a schedule.

    What’s it like being on the road? Read More “Interview: Woodwind road warrior Terry Halvorson”

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    Advice on multiple-woodwinds graduate degrees and teaching careers

    I often have university students bring up the idea of graduate school and a university teaching career, and I have previously given general advice about that.

    Perhaps since my graduate degrees and a teaching career are in multiple woodwinds, my students sometimes wonder if that’s a path they should take. Here are a few thoughts:

    I’ve mentioned previously that, even for talented and hardworking folks, a graduate education is far from a guarantee of employment. Does a multiple-woodwinds degree help? I think it helped me, but I also had some significant luck.

    The year I was on the job market, I applied for a small handful of multiple-woodwinds jobs and got a small handful of interviews. I landed in the job that was the best match. I kept an eye on job listings in subsequent years, and years went by without a single multiple-woodwinds job being listed. If I had graduated a year later than I did, I may well have been unemployed.

    During my job search I also applied for single-instrument teaching jobs, and got zero responses. Having been on the hiring side of things a few times now, I understand why. Faculty jobs get dozens of applicants that need to be narrowed down quickly, and the ones whose qualifications and experience are laser-focused for the job in question rise to the top. Though I felt I had things to offer, my multiple-woodwinds background wasn’t a precise enough fit, and somebody else’s background was.

    So is a multiple-woodwinds education better, employability-wise, than focused study of a single instrument? It’s a calculated gamble. When you’re on the job market there might happen to be a windfall of single-instrument jobs, and if you’ve been focused on multiple woodwinds instead, you may be out of luck. However, there are fewer multiple-woodwinds graduates, so if a multiple-woodwinds-geared job opens, your background might prove very valuable.

    Multiple-woodwinds teaching jobs tend to be common at smaller schools with smaller music departments, and that may or may not affect your decision. I have a mixed but mostly positive relationship with my small-university job. If your heart is set on teaching at a major university, then most of the jobs won’t be multiple-instrument jobs, and your competition will mostly be highly-specialized, highly-focused single-instrument players.

    One other factor to consider is what kind of multiple-woodwinds education you want to get. Do you want to have a “primary” and “secondary” instruments, or study them in an equal way? Do you want to do a masters degree and a doctoral degree both in multiple woodwinds, or one in multiple woodwinds and one in a single instrument? How you focus your studies will affect which theoretical future jobs you will or won’t be a match for. (Each degree program is a little different, so check with the schools you’re interested in to see how their programs are structured.)

    Graduate study in multiple woodwinds can be valuable preparation for a career in higher education, but the job opportunities are limited and hard to predict. I suggest pursuing that path if you have additional reasons or motivations for doing so, like a fascination with the woodwind instruments and woodwind doubling.

  • Interview: Jonathan Tunick, Broadway orchestrator and more

    Jonathan Tunick is a show business legend: a composer/arranger/orchestrator/musical director for stage and screen; a collaborator with Stephen Sondheim, Placido Domingo, Barbra Streisand, and too many more to mention; and a winner of many awards.

    Needless to say, I was thrilled to hear from Mr. Tunick a few years ago, when he contributed some information to my list of Broadway shows. Recently we were in touch again and he was kind enough to answer some of my woodwind-player questions about his work.

    Jonathan Tunick


    I understand you have background in clarinet playing. Are you still actively playing?

    Although I can play the piano after a fashion, the clarinet was my true instrument. My uncle, a dedicated amateur who studied with Bellison, started me on the instrument at age ten, turning me over after a few months to Harold Freeman of the NBC Symphony, with whom I studied for several years. As a college freshman I had a year of saxophone lessons with Jimmy Abato, who gave me a few clarinet lessons as well. Later when I entered Juilliard I studied (mostly clarinet, but some saxophone too) with Joe Allard, a wonderful man and teacher, for four years. I consider him my principal teacher.

    I was a fair classical clarinet player, played bass clarinet in the Juilliard Orchestra, and could play either lead or jazz in a band. My flute (Haynes, Louis Lot piccolo) playing was mediocre but passable. I freelanced in New York playing orchestra, opera, dance band, theater, resort and club dates through the sixties until my arranging career superseded my playing and my horns went into the closet.

    A few years ago I started playing the clarinet again; chamber music with friends and fronting a 14-piece swing band made up of Broadway musicians around New York. I play a 1959 Buffet clarinet picked out for me by Joe Allard, and alternate between a Selmer Table HS** c.1938 and a Leon Russianoff c.1950 mouthpiece (these are Chedeville blanks faced by George Jenney) with Vandoren #4 and #5 reeds from my stash still in their sealed boxes since the 1960s.

    Does your background as a woodwind player inform your orchestrations? How so?

    More so as an orchestral and big-band section player in general than specifically as a woodwind player. The orchestra player learns to understand the principles of intonation, attack, articulation, sound color, and balance in a way that the pianist never can. The pianist will tend to hear chords vertically and so stack notes on the score rather than considering the movement of the parts. He or she will be tempted to write for orchestral instruments patterns that are comfortable for the piano, for example, repeated wide skips, which may be awkward for woodwind and other orchestral instruments.

    This is why most of the great arrangers have been orchestra players rather than pianists. This said, it must be noted that the exceptions are dramatic ones: Wagner, Debussy, Strauss, Mahler, Ellington, Strayhorn, Gil Evans, Ralph Burns, etc.

    What factors do you have to consider when writing parts for woodwind doublers? Do you have any rules of “thumb” about how long of a player will need for an instrument switch, or which instruments can go together in a book, or other logistical issues?

    When planning an instrument change (and I try to avoid them altogether whenever possible) I simply count out the bars of rest in tempo while mentally going through the motion of changing instruments. Four bars of moderate tempo, six or eight of fast are usually enough.

    I usually organize my sections somewhat along the following pattern, although many variations are possible

    1. (The “lead” chair and “flute specialist”) Lead alto, flute 1, piccolo, alto flute, clarinet 1 or 3. Will usually play 1st clarinet unless busy on flute, in which case reed 2 or 3 will be clarinet 1.
    2. (The “second” chair) Alto 2, flute 2, piccolo, clarinet 2.
    3. (The “clarinet specialist) Tenor, flute 3, clarinet 3 or 1, E-flat clarinet, bass clarinet.
    4. (The “oboe specialist”) Tenor, oboe, English horn, clarinet 4.
    5. (The bassoon and “big horns” specialist) Baritone, bassoon, clarinet 5, bass clarinet.

    If you eliminate the saxophones, a pattern more suited to operetta or classical players emerges:

    1. Flute, piccolo (optional clarinet double)
    2. Clarinet 1 (optional other clarinets and flute 2 double)
    3. Clarinet 2 (optional other clarinets and flute 3 double)
    4. Oboe, English horn (optional clarinet double)
    5. Bassoon (optional clarinet, bass clarinet, flute double)

    Here is a good plan for four reeds, with or without saxophones:

    1. Alto saxophone, flute 1, piccolo, clarinet 1 or 2
    2. Alto saxophone, flute 2, clarinet 1 or 2, bass clarinet (this might be on reed 4)
    3. Tenor saxophone, oboe, English horn, clarinet
    4. Baritone saxophone, bassoon, clarinet, bass clarinet (this might be on reed 2)

    Phil Lang used a very versatile layout again with or without saxophones:

    1. Alto saxophone, flute 1, piccolo, clarinet 2 or 1
    2. Alto saxophone, clarinet 1, E-flat clarinet, bass clarinet
    3. Tenor saxophone, oboe, English horn, clarinet 3
    4. Baritone saxophone, bassoon, flute 2, clarinet 4

    As bands become smaller, requirements become more stringent. Here is a typical format for three reeds:

    1. Alto saxophone, flute, piccolo, clarinet
    2. Tenor saxophone, oboe, English horn, clarinet (much greater clarinet ability required of this player than with 5 or even 4 reeds)
    3. Baritone saxophone, bassoon, clarinet, bass clarinet

    If the score doesn’t require saxophones, The above formats work equally well without them; otherwise I try to do without doubles altogether, such as A GENTLEMAN’S GUIDE, scored for 1. Oboe/English horn 2. B-flat/A clarinet and 3. bassoon, or INTO THE WOODS: 1. Flute/piccolo 2. Clarinet 3. Bassoon. This way I have a larger pool of accomplished players to choose from, especially out of town.

    Do you often orchestrate for a Broadway-type woodwind section with specific doublers in mind, knowing their individual strengths, or do you more often write for musicians to be selected later? How much does that affect your writing?

    I know my players well, and write to their particular abilities. Hiring a section is much like casting a show. I think of my players as specialists; the “flute specialist,” “oboe specialist,” “bassoon and big horns specialist,” etc., as well as the occasional need for a stylist: jazz, ethnic, etc. I assign solos according to the specialties. For example, the clarinet solo will not usually go to the oboe or bassoon specialist. When working out of town with an unfamiliar orchestra I am even more careful, avoiding unusual doubles altogether, even when assured by the contractor that he has people that “play all the instruments.” I remember all too well the guy who played bassoon, bass clarinet and baritone and they all sounded the same!

    It seems that over the last few decades, woodwind sections for musicals have gotten smaller and smaller but also call for more and more instruments, including “world” instruments and other things. Is this true in your orchestrations?

    In general, no. I use no more doubles than I ever did, and in most cases fewer. I want the player who plays the best, not the one who owns the most horns.

    Do you have any advice for woodwind doublers who aspire to play on Broadway or other major venues?

    Saxophone players seem not to realize the sheer brute power of this instrument. Three or four of them can swamp any brass section. They are amazed at how incredibly loud the saxes are when I invite one of them to come and listen up front. I’m always on the saxes to play softly, even under loud brass, and to use civilized mouthpieces with medium chambers and baffles.

    But remember, this is just me. Other arrangers and leaders will have their own preferences and it’s up to you to find out what they want (very difficult) and do it for them (relatively easy).


    Many thanks to Mr. Tunick for sharing his knowledge, and for all the great woodwind parts!

  • “How I Became a Broadway Musician” at MusicianWages.com

    Pianist David Hahn at MusicianWages.com recently posted a 5-part series on his path to becoming a musician on Broadway. Check it out!

  • Interview: Ryan Lillywhite of Cannonball Musical Instruments

    Ryan Lillywhite of Cannonball Musical Instruments

    I’m pleased to share an interview that I did with Ryan Lillywhite of Cannonball Musical Instruments. Ryan and I played in college jazz band together, and recently reconnected. He is a really creative and fun soloist with an incredible tenor sound, plus a cool guy with a cool job, not to mention a new dad. Read all the way to the bottom to find a video of Ryan and his Cannonball colleagues (all very tasty players) showing off their chops and their horns. Cannonball is a serious contender in today’s saxophone market, doing some very interesting and innovative things, generating some great buzz, and signing big-name endorsing artists left and right. Ryan was kind enough to answer a few questions about what he does at work. [Full disclosure: I recently bought a new Cannonball tenor with Ryan’s expert help, and it is a seriously awesome horn.]

    BP: Tell us a little about yourself.

    RL: I work for Cannonball Musical Instruments. I studied at Brigham Young University where I started in music but ended up graduating with a business degree and a music minor. When I’m not working, I stay busy performing, fixing up old horns, working on my old muscle car, and spending time with my wife and five-month-old daughter.

    Tell us about your performing background.

    I had a blast as lead tenor in Synthesis (BYU’s jazz band); I’ve performed with the Utah Symphony and some smaller local groups, recorded for movies and commercials, and recently performed with the Cannonball Band at the Salt Lake City International Jazz Festival. Most of that was on tenor sax, but I’ve done my share of doubling on flutes and clarinets in pit orchestras. I currently take my jazz quartet around for local weddings and other events, which I’ve been doing for about a decade now and still enjoy. Especially when food is provided.

    What is your job title? What do you do at work?

    It kind of depends on the day … we all wear a lot of hats around here. I play test, inspect, and acoustically customize about half of the saxophones we sell; I’m in charge of the spare parts/repair department; I manage a number of international accounts; I do our social media; I contribute to product and acoustical development and testing; I clean the boys’ bathroom (hey, you asked!); and whatever other projects come up. Things definitely don’t get boring around here.

    How did you get the job?

    Read More “Interview: Ryan Lillywhite of Cannonball Musical Instruments”

3 Comments

  1. Glad you’re addressing this issue here, Bret. Musicians love to play so much, that it’s difficult to resist the temptation to play for free. I stopped doing that years ago. Your points and your logic for resisting the temptation are spot on. Not only does it lead to nothing for the artists, it devalues our work in general.

    Regarding web content, I have had to learn this same lesson all over again. Your experiences with this reflect mine, as well. I’ve even had someone request to post one of my articles (with credit, links, etc.) only to find out when I visited the site that they didn’t even do that. (I had them take down the content they “borrowed” from me. Never again. Great that your giving us this info and (for folks like me) reminder. Thanks!

  2. Thanks so much for addressing this issue. I couldn’t agree more with everything you’ve said. As professional musicians, we must avoid this ‘race to the bottom’ where it is impossible to compete with someone who will give away their services. I would also like to put in a plug for the American Federation of Musicians, which has fought hard to maintain union standards in a difficult environment.

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