I recently met a fellow woodwind player, and the conversation inevitably turned to gear. We had each recently tried out an instrument by a relatively new maker. My new acquaintance found it not to his liking. “I’m a _____ snob,” he proudly explained, naming a very popular and well-established instrument maker.
I also recently read a woodwind-related message board thread (why do I torture myself?) in which some discussion was taking place about an accessories maker who had recently branched out into a new venture. A commenter scoffed at the new product and at the maker in general, indicating his disinclination even to sample any of their (generally well-regarded) products. He offered no explanation for his strong and seemingly arbitrary opinion.
Your gear choices are your own. But if you find yourself clinging to brand names, and defending those choices with something besides objective comparisons, then you might be missing out.